Reach top Journalists who cover Consumer Preferences
Quickly connect with experienced news professionals who cover Consumer Preferences, ready to cover your story or provide expert reporting. From breaking news to in-depth features, find the talent you need.
View
Consumer Preferences
paydesk has 7 reporters who cover Consumer Preferences. Our journalists are already on location, all over the world, and ready to work at a moment's notice. Our top correspondents who cover Consumer Preferences are Ari Bendersky and Sarah Hedley Hymers. Use our journalist directory to find an Consumer Preferences member to work for you.
Journalists Who Cover Consumer Preferences
Ari Bendersky
Ari Bendersky is a Chicago-based lifestyle journalist specializing in food, wine, music and travel and is the author of "1000 Food & Art Styling Ideas,” a coffee table book highlighting beautiful food photography. Ari, the former founding editor of Eater Chicago, has been writing for 20+ years and ...
English
Feature Stories
Content Writing
Corporate Content
+2
Current Affairs
Entertainment & Celebrity
Food & Drink
+5
Related Articles

Consumers crave vibrant, bold citrus flavors in beverages, study shows
15 Aug 2023
|
www.foodbeverageinsider.com
|
English
| Consumer Preferences
A study by ADM, detailed in the Unfolding Citrus report, reveals that North American consumers are increasingly interested in bold and vibrant citrus flavors in their beverages. The market for citrus flavors is expected to grow with a CAGR of 3.84% from 2022-2027. Traditional citrus profiles like orange, lemon, and lime remain popular, while new varietals such as key lime and blood orange are gaining traction. The study also highlights a consumer trend towards exotic citrus flavors in hard seltzers, RTD cocktails, and energy drinks, with a particular interest in acidic and bitter notes. Beverage brands are encouraged to partner with global companies that offer extensive flavor portfolios and innovative technology to cater to modern consumer preferences.
Factual


Factuality Scale
Sarah Hedley Hymers
Sarah Hedley Hymers is a broadcast, print and web journalist based between Dubai, United Arab Emirates, and London, UK. Sarah hosts food and travel TV shows for the international channel Euronews; her latest show explored the lesser-known mountainous region of Aseer in Saudi Arabia. She is also a ...
English
Feature Stories
Fact Checking
Fact Checking
Jobs Completed 2
Usually Responds Within a day
Related Articles

Interview: Royal Caribbean's Mohamed Saeed is at the helm of the Middle East cruise industry
01 Oct 2023
|
www.connectingtravel.com
|
English
| Consumer Preferences
Mohamed Saeed, managing director of Royal Caribbean Arabia, discusses the factors shaping the cruise industry in the Middle East, including consumer preferences, economic conditions, and technological advancements. He outlines Royal Caribbean's goals for 2023/24, emphasizing sales revenue, market share, customer satisfaction, and brand awareness. Saeed identifies challenges such as competition, economic and geopolitical factors, and the need for effective marketing. He proposes strategies to overcome these hurdles, including market research, strategic partnerships, diversified marketing channels, and investment in technology and training.
Balanced


Factuality Scale
Emma James
Emma James is a broadcast journalist based in Paris, France. She’s worked for the BBC, ITV and France 24 and has more than 20 years of experience in broadcasting.
English
Interview (Video / Broadcast)
Live Reporting
Fact Checking
Current Affairs
Entertainment & Celebrity
Media Training
+4
Usually Responds Within a few minutes
Related Articles

Brits value beer gardens, good food & cleanliness the most when choosing what pub to visit, survey finds
26 May 2022
|
The Sun
|
English
| Consumer Preferences
New research reveals that Brits prioritize beer gardens, good food, and cleanliness when choosing a pub, with less concern for the selection of booze. Clean bathrooms and a pleasant atmosphere are crucial, especially among younger and older demographics. The study, conducted by OnePoll, also highlights that beer is the most popular drink, followed by soft drinks and spirits. Celebrity pub owner Stuart Broad and P&G's Berat Onur emphasize the importance of hygiene and customer satisfaction in the hospitality sector.
Informative


Factuality Scale
Fred Lopes
Fred Lopes is a journalist based in São Paulo, Brazil.
English
Portuguese
Spanish
Documentaries
Content Writing
Interview (Print / Radio / Podcast)
+3
Politics
Arts & Books
Film & Theatre
+6
Related Articles

Pure malt beer and drink accessories: readers' favorites in December 2023
01 Dec 2023
|
www.estadao.com.br
|
Portuguese
| Consumer Preferences
Monthly, the main choices of readers are revealed, with a notable preference for beverages. For the first time, beer tops the list, and drink accessories like the electric wine opener from Cocknst and the Stanley beer glass are highlighted, likely influenced by the festive and holiday season. The article also discusses the benefits of silicone lid ice sphere molds for preserving the flavor and intensity of whisky.
Balanced


Factuality Scale
Olivia Pinnock
Olivia Pinnock is a London-based fashion writer, lecturer and the founder of The Fashion Debates. Having previously been Features Editor at 1883 Magazine and Sub-Editor at FAULT Magazine, she now writes for a variety of publications and brands. She is dedicated to uncovering insightful and ...
English
Feature Stories
Content Writing
Corporate Content
+2
Arts & Books
Cultural
Fact Checking
Jobs Completed 23
Job Success Rate 91%
Usually Responds Within a day
Related Articles

Watch enthusiasts switch gender stereotypes in favour of variety
07 Nov 2023
|
www.euronews.com
|
English
| Consumer Preferences
A Deloitte report indicates a trend in the Swiss watch industry towards expanding female watch ranges and sizes. Breitling, traditionally a male-oriented brand, is increasing its offerings for female customers, with CEO Georges Kern aiming for 30% of sales to female customers. Independent watchmaker Beauregard, known for feminine designs, is considering a men's range due to demand. WatchFemme's cofounder Nathalie Veysset argues for the abolition of gender labels in watches, while Arnold & Son's president Bertrand Savary believes the industry is not ready to eliminate these labels, despite a trend of women wearing men's watches. The industry is encouraged to listen to female consumers and involve more women in product development to foster diversity and growth.
Rachael Taylor
Rachael Taylor is a jewellery and watch journalist based in London, United Kingdom.
English
Interview (Video / Broadcast)
Feature Stories
Content Writing
+3
Business
Cultural
Fact Checking
Jobs Completed 1
Related Articles

Speak Your Mined: Responses to Martin Rapaport’s New Year Message
03 Apr 2023
|
rapaport.com
|
English
| Consumer Preferences
The diamond industry is experiencing a shift with lab-grown diamonds becoming more popular, particularly among younger generations who prioritize accessibility and ethical considerations over rarity. Despite higher margins for sellers, there is a debate about the long-term value of lab-grown diamonds, with some resistance in markets like India where natural diamonds are seen as investments. The industry faces the challenge of marketing both natural and lab-grown diamonds effectively to maintain the exclusivity of natural diamonds while catering to a new consumer segment.
Tatira Zwinoira
Tatira Zwinoira is a journalist based in Harare, Harare Province, Zimbabwe.
English
Feature Stories
Research
Investigative Journalism
+2
Business
Finance
Technology
+4
Jobs Completed 8
Job Success Rate 100%
Related Articles

Local Manufacturers Accused of Backbiting in Import Permit Saga
05 Apr 2023
|
The Standard
|
English
| Consumer Preferences
Distribution companies in Zimbabwe, responsible for importing international consumable brands, have accused local manufacturers of hindering their ability to obtain import permits, following the government's restriction on importing certain products to boost local production. The Statutory Instrument (SI) 64 of 2016 restricts the importation of 43 products, requiring companies to apply for quarterly permits. Distribution companies claim this has led to a loss of government revenue from taxes and levies. Popular brands like Lays and Simba potato chips have vanished from shelves, with local brands like Cairns Foods' Chompkins taking over. Cairns Holdings Limited CEO Nancy Guzha denies influencing permit issuance and addresses concerns over product safety. PepsiCo, the parent company of Lays and Simba, finds the Zimbabwean investment climate challenging. The import regulations have also impacted vendors and consumer choices, with a preference for imported brands due to quality. The article also touches on the bottled water sector, where South African brands are facing similar issues.