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Beauty

paydesk has 158 reporters who cover Beauty. Our journalists are already on location, all over the world, and ready to work at a moment's notice. Our top correspondents who cover Beauty are Catherine Balavage and Camilla Biagini. Use our journalist directory to find an Beauty member to work for you.

Journalists Who Cover Beauty

Catherine Balavage

London, United Kingdom
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Catherine Balavage is a journalist based in London, United Kingdom. She is also an author who has written three books. She also founded and edits Frost Magazine.
Languages
English
Services
Audio package (Radio / Podcast) Interview (Video / Broadcast) Vox Pop
+9
Topics
Business Finance Politics
+6
Related Articles
Your Winter Handbag Hero Is Here – And It’s Under £30
01 Nov 2024  |  Frost Magazine  |  English  |  Beauty Products
Wonderbalm, priced at £29, is highlighted as a versatile and essential winter skincare product. It addresses common cold-weather issues like dry skin and scalp, offering benefits such as hydration and soothing properties. The balm is praised for its compact size, making it ideal for travel, and its multi-use capabilities, including acting as a cleanser and overnight lip mask. Customer testimonials emphasize its effectiveness in alleviating skin conditions like psoriasis and eczema, positioning it as a must-have beauty product for the winter season.
Tags:
Beauty Products Winter Skincare
Interpretive
Factuality Scale

Camilla Biagini

Pisa, Italy
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Camilla Biagini is a journalist based in Pisa, Italy. She has a degree in philosophy (University of Pisa - 110/110 cum laude).
Languages
Italian
Services
Content Writing Fact Checking
Topics
Business Current Affairs Technology
+6
Related Articles
The best facial cleanser for every skin type
01 Nov 2024  |  Marie Claire  |  Italian  |  Beauty Products
The article discusses the importance of choosing the right facial cleanser based on skin type and ingredient list (INCI). It emphasizes the need to avoid harsh chemicals and highlights the role of Altroconsumo in evaluating cosmetic products. The article recommends using a single cleanser twice daily and mentions a bestselling Sephora product with positive reviews.
Tags:
Beauty Products Skincare
Balanced
Factuality Scale

Chloe Burcham

London, United Kingdom
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Chloe Burcham is a beauty, health and wellness journalist based in London, United Kingdom. She has written for titles such as Stylist Magazine, Women's Health, BYRDIE, Grazia, LOOK, Who What Wear, Brides, Cosmopolitan.co.uk, Refinery 29, ELLE.co.uk, InStyle, Good Housekeeping and Sheer Luxe.
Languages
English
Services
Feature Stories Fact Checking
Topics
Health & Fitness Fact Checking
Jobs Completed 5
Related Articles
Why Hershesons' £195 'The Multi-Tasker' is the best multi-use hair tool yet
11 Mar 2025  |  www.womenshealthmag.com  |  English  |  Beauty
Hershesons' 'The Multi-Tasker' is a versatile, multi-use hair styling tool that has impressed the author with its interchangeable heads catering to different hair needs. The tool is praised for its effectiveness in creating various styles, such as loose waves and smooth finishes, without compromising on quality. The article highlights the convenience of the tool's design, including a well-thought-out storage bag, making it ideal for travel and organization. The author expresses a positive sentiment towards the product, emphasizing its ability to deliver the signature Hershesons look at home.
Tags:
Beauty Hair Styling
Interpretive
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Carla Caruso

Adelaide, Australia
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Carla Caruso was born in Adelaide, Australia, and only ‘escaped’ for three years to work as a magazine journalist and fashion stylist in Sydney.

Previously, she was a gossip columnist and fashion editor at Adelaide’s daily newspaper, The Advertiser. She has since freelanced for titles including ...
Languages
English
Services
Journalism
Topics
Research
Related Articles
The Glow Product Loved By Celebs Returns to Australia
29 May 2024  |  POPSUGAR Australia  |  English  |  Beauty Products
L'Oréal Paris Lumi Glotion, a popular beauty product previously unavailable in Australia, is making a return due to high demand. The product, known for its versatility and affordability, has been endorsed by celebrities like Kendall Jenner, Elle Fanning, and Eva Longoria. It offers a glowy, bronzed look with 24-hour hydration and is suitable for sensitive skin. The product's popularity is evident from its frequent sales and positive customer reviews, highlighting its ease of use and natural radiance.
Tags:
Beauty Products Celebrity Endorsements
Interpretive
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David Chazan

No location set
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David Chazan is a journalist.
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Miss France contender takes aim at racist ‘ignorance’
24 Oct 2024  |  www.thetimes.com  |  English  |  Beauty Pageant
The Miss France contest faces criticism over racism and sexism, with a contender of North African origin, Aib, potentially becoming the first Miss France from that region. Despite being a national institution, the pageant is under scrutiny for outdated attitudes, though organizers claim it is becoming more inclusive. Anne-Sophie Sevrette, a Miss France official, acknowledges the prevalence of racism, especially on social media. Ève Gilles, the reigning Miss France, also faced controversy for being the first short-haired winner, highlighting ongoing debates about the pageant's modernity and inclusivity.
Tags:
Beauty Pageant Racism Social Media
Balanced
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Ben Clatworthy

London, United Kingdom
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Ben Clatworthy is a journalist based in London, United Kingdom.
Languages
English
Services
Interview (Video / Broadcast) Vox Pop News Gathering
+7
Topics
Current Affairs Natural Disasters Sports
+4
Related Articles
The 53 mistakes top lifestyle experts say we all make
04 Apr 2025  |  www.thetimes.com  |  English  |  Beauty
The article discusses common lifestyle mistakes across various domains such as fashion, food, wine, gardening, interiors, running, sex, fitness, relationships, travel, nutrition, and beauty. Experts provide insights and advice on avoiding these pitfalls, emphasizing practical solutions and personal experiences. Key points include fashion faux pas, proper food and wine handling, gardening tips, interior design errors, running and fitness advice, relationship dynamics, travel booking strategies, and nutrition myths. The article aims to guide readers towards more informed and effective lifestyle choices.
Tags:
Beauty Lifestyle Fashion Food Wine Gardening Interiors Running Sex Fitness Relationships Travel Nutrition
Balanced
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Sara Darling

Brighton, United Kingdom
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I am an experienced journalist based in Brighton, United Kingdom.
I cover travel, fashion and arts- for long form features, round ups, interviews and reviews. Please see links on my website ****. I also edited 55Pages zine for seven years and have experience working with brands for content.
Languages
English
Services
Feature Stories Content Writing Research
+3
Topics
Arts & Books Film & Theatre Food & Drink
+4
Related Articles
Everyone Should Try This Ayurvedic Facial at Harrods
22 Oct 2024  |  StyleNest  |  English  |  Beauty
The article reviews an Ayurvedic facial treatment at Harrods, highlighting the use of Almora Botanica's vegan skincare products. The treatment, inspired by ancient Ayurvedic practices, focuses on rebalancing and rejuvenating the skin using adaptogenic plants. The author describes a positive experience with the facial, noting its relaxing effects and the natural glow it provided. The therapist, Brigitta, is praised for her skillful application of the products and techniques, including lymphatic drainage and the use of gemstone Mushroom Gua Sha. The treatment is recommended for its non-invasive and natural approach to skincare.
Tags:
Beauty Ayurveda Facial Treatment
Interpretive
Factuality Scale

Sindiso Dube

Harare, Zimbabwe
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Sindiso Dube is a journalist and digital content creator based in Harare, Zimbabwe. 

He writes for Newsday and the weekly Standard.  He also has published works in Southern Eye, Zimbabwe Independent and various online publications. 

He holds a Bachelor of Science Degree in Media Studies and a ...
Languages
English Ndebele Shona
Services
Audio package (Radio / Podcast) Interview (Video / Broadcast) Vox Pop
+8
Topics
Politics Current Affairs Science & Environment
+7
Related Articles
Zimbabwe proud of Miss Universe top 30 finish
24 Nov 2024  |  The Standard  |  English  |  Beauty Pageant
Sakhile Dube's top 30 finish at the Miss Universe finals has been celebrated by Zimbabwe, with Miss Universe Zimbabwe board chairperson Miniyothabo Baloyi-Chiwenga expressing national pride. Despite not securing the title, Dube's performance was praised for showcasing Zimbabwe's heritage. Baloyi-Chiwenga emphasized the significance of this achievement for Zimbabwe's pageant scene and encouraged Dube to continue pursuing her dreams. Dube expressed gratitude for the support from Zimbabweans, highlighting the international recognition Zimbabwe received through her participation.
Tags:
Beauty Pageant Miss Universe
Interpretive
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Pj Gach

New York, United States of America
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PJ Gach is a journalist based in New York, United States of America. PJ creates editorial and commerce pieces. She covers watches, fashion, and lifestyle topics. Her bylines have appeared in Yahoo, Time, Today, and other top-tier publications.
Languages
English
Services
Feature Stories Content Writing Research
+2
Topics
Food & Drink Fact Checking
Usually Responds Within a few hours
Related Articles
Launch! New Indie Beauty Brand: Za'Ndra Cosmetics
23 Jan 2025  |  thegrumpyfashionistapjgach.substack.com  |  English  |  Beauty Industry
Dr. Za'Ndra, after a 30-year medical career, founded Za'Ndra Cosmetics, a brand focused on inclusivity for women of all skin types and tones. The collection, featuring products with beneficial ingredients like Vitamins C and E, ranges from $29 to $149. The launch emphasizes the importance of supporting women-owned and POC-owned businesses.
Tags:
Beauty Industry Women-Owned Businesses
Interpretive
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Skanda Gautam

Kathmandu, Nepal
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I was an art student during my high school days, but I was unaware of photography until I heard about an undergraduate diploma course in Advertising & Graphic Design. After studying this course for three years, I became interested in photography. I did events, weddings, and fashion photography at ...
Languages
English Hindi Nepali
Services
Feature Stories Interview (Print / Radio / Podcast) Photography
+3
Topics
Business Politics Current Affairs
+9
Related Articles
In Pictures: Mrs. & Miss Disability Queen Nepal
09 Jul 2024  |  The Himalayan Times  |  English  |  Beauty Pageant
Women with disabilities showcased their talents and abilities during the Mrs. & Miss Disability Queen Nepal event in Kathmandu, emphasizing the theme 'My ability is stronger than my disability.' The event highlighted empowerment and inclusivity for women with disabilities.
Tags:
Beauty Pageant Disability
Informative
Factuality Scale

Ellie Green

London, United Kingdom
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Ellie Green is a foreign afffairs commentator based in London, United Kingdom.
Languages
English
Services
Interview (Video / Broadcast) Fact Checking
Topics
Current Affairs Fact Checking
Jobs Completed 1
Related Articles
Ageless Beauty: Timeless Skin Care Routines from Around the World
10 Mar 2024  |  www.lifestyledaily.co.uk  |  English  |  Beauty
Explores traditional skin care routines from various cultures around the world, highlighting the benefits of saunas in Scandinavia, argan oil in Morocco, rice water in Japan and Korea, coconut oil in the Pacific, and aloe vera in the Americas. Emphasizes the natural, simple, and effective nature of these age-old beauty secrets, suggesting that they offer valuable wisdom in the modern beauty landscape.
Tags:
Beauty Skin Care
Balanced
Factuality Scale

Donaldo Hernandez

Managua, Nicaragua
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Donaldo Hernandez is a journalist based in Managua, Nicaragua.
Languages
Spanish
Services
Video Package (Web / Broadcast) Fact Checking
Topics
Politics Breaking News Fact Checking
Jobs Completed 5
Related Articles
Nicaraguan Miss Universe Sheynnis Palacios lived her reign away from her homeland
14 Nov 2024  |  www.vozdeamerica.com  |  Spanish  |  Beauty Pageant
Sheynnis Palacios, the Nicaraguan Miss Universe, concluded her reign without celebrating with her fellow citizens due to the Nicaraguan government's repressive actions against the beauty pageant. The government, led by Daniel Ortega, has been criticized for its escalated repression, impacting the pageant and Palacios' ability to engage with her compatriots.
Tags:
Beauty Pageant Political Repression
Balanced
Factuality Scale
Left
Political View

Sallu Kamuskay

Freetown, Sierra Leone
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Sallu Kamuskay is a Sierra Leonean Freelance Journalist, communication strategist, fixer, blogger, youth organiser, event manager, spokesperson, and public relations expert. His work has been regularly referenced and published by national and international media and public policy institutions.

...
Languages
Afrikaans
Services
Documentaries Fact Checking
Topics
Social Fact Checking
Usually Responds Within a day
Related Articles
New Beauty Salon Opens by Former Beauty Queen and CEO of Mariyam’s Ways
01 Dec 2024  |  Salone Messenger - Salone Messenger is a Global Multimedia and Public Relation Firm based in Sierra Leone with the latest news and information, on top stories, business, politics, entertainment and more.  |  English  |  Beauty Industry
Mariyam Konneh, a former beauty queen and founder of Mariyam’s Ways, has opened a new beauty salon in Lumley, Freetown. The salon offers a range of premium beauty services, including hairstyles, makeups, pedicures, and manicures, aiming to provide a luxurious experience for clients. The opening marks a new chapter for Mariyam’s Ways, emphasizing elegance and top-notch care.
Tags:
Beauty Industry Business
Informative
Factuality Scale

Amy Lewis

Dublin, Ireland
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I am a freelance journalist from Dublin, currently based in Wexford. I work as a freelance journalist and have over six years of experience working for both print and online media outlets. At present, my writing predominantly focuses on scientific issues, travel and general interest features but I ...
Languages
English French Gaelic
Services
Interview (Video / Broadcast) Vox Pop News Gathering
+9
Topics
Technology Science & Environment Health & Fitness
+4
Usually Responds Within an hour
Related Articles
This Week in History: 1954
10 Sept 2024  |  The Greenville Advocate  |  English  |  Beauty Pageant
In 1954, President Dwight D. Eisenhower initiated the peaceful use of atomic technology by activating a power shovel in Shippingport, Pennsylvania, marking the start of the world's first full-scale atomic power plant. This event also led to the formation of an international agency for atomic technology development. Meanwhile, Buick sales soared at Kierce Buick Company in Greenville, driven by the brand's appealing features and affordability. Additionally, the Alabama Maid of Cotton Contest announced Miss Betty Tippins as Butler County's representative, with the event being a highlight of the Alabama State Fair.
Tags:
Beauty Pageant Historical Events Atomic Technology Automobile Industry
Informative
Factuality Scale

Beatriz Miranda

Rio de Janeiro, Brazil
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Independent journalist from Brazil.

Over five years of experience in covering Brazil for English-language outlets. Particularly focused on the intersections of Brazilian music and social issues.

Former music critic at Shfl.com
Languages
English Portuguese Spanish
+1
Services
Journalism
Topics
Cultural
Jobs Completed 1
Usually Responds Within a few days
Related Articles
Javier Anido, the doctor for whom Penélope Cruz does not seem to be turning 50
30 Mar 2024  |  www.elmundo.es  |  Spanish  |  Health & Beauty
Javier Anido, a geriatrician and doctor, is credited with helping actress Penélope Cruz maintain her youthful appearance as she approaches her 50th birthday. Anido emphasizes the importance of stimulating collagen production and tailoring treatments to individual needs. Cruz, who turns 50 on April 28, is celebrated for her enduring beauty and global recognition.
Tags:
Health & Beauty Celebrity
Interpretive
Factuality Scale

Lice Movono

Suva - City Center, Fiji
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Lice Movono is a Suva-based multiplatform journalist, communications specialist and media skills trainer with over two decades of experience covering the South Pacific, particularly Fiji, for including reporting for international outlets including ABC, RNZ, Al Jazeera, The Guardian among other ...
Languages
English Fijian French
Services
Video Package (Web / Broadcast) Audio package (Radio / Podcast) Interview (Video / Broadcast)
+17
Topics
Politics Current Affairs Technology
+18
Jobs Completed 4
Usually Responds Seldom
Related Articles
Miss Universe Fiji voting drama erupts, as authorities investigate its Australian organisers
13 Sept 2024  |  www.abc.net.au  |  English  |  Beauty Pageant Controversy
The Miss Universe Fiji pageant has become embroiled in controversy after the initial winner, Manshika Prasad, was later declared to have lost to runner-up Nadine Roberts due to alleged vote manipulation. The scandal has sparked accusations of racism, conflicts of interest, and conspiracy theories, drawing global attention and embarrassment for Fiji. Lux Projects, linked to controversial figure Jamie McIntyre, claims Roberts is the rightful winner, while event organizer Grant Dwyer supports Prasad. The Fijian government is investigating the licensing and organization of the event, as the drama continues to unfold with both contestants claiming the title.
Tags:
Beauty Pageant Controversy Cultural Events
Balanced
Factuality Scale

Natalia Ningthoujam

Imphal, India
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Natalia Ningthoujam is a journalist based in Imphal, India. She has been reporting and writing on entertainment and lifestyle since 2010. She has interviewed Bollywood biggies like Amitabh Bachchan, Shah Rukh Khan, Anil Kapoor, Priyanka Chopra and Katrina Kaif, and global stars like Pitbull, Ellie ...
Languages
English Hindi
Services
Feature Stories Content Writing Interview (Print / Radio / Podcast)
+1
Topics
Film & Theatre Entertainment & Celebrity Food & Drink
+4
Jobs Completed 1
Related Articles
Greek yogurt for skin: 7 reasons why you need to add it to your beauty routine
30 Nov 2024  |  www.healthshots.com  |  English  |  Beauty Tips
Greek yogurt is highlighted as a beneficial skincare ingredient due to its moisturizing, exfoliating, and soothing properties. It contains lactic acid, probiotics, and vitamins that help with acne, sun damage, and signs of aging. Suitable for various skin types, it can be used in different skincare applications, though individuals with dairy allergies should avoid it. Expert Dr. Nishtha Patel emphasizes its benefits, while cautioning about potential side effects for sensitive skin.
Tags:
Beauty Tips Skincare Natural Remedies
Balanced
Factuality Scale

Philip Sherwell Top Rated

Bangkok, Thailand
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Journalist and analyst covering Asia since 2015. Currently in Manila, following Duterte arrest
Languages
English
Services
Interview (Video / Broadcast) News Gathering Live Reporting
+1
Topics
Fact Checking
Jobs Completed 167
Job Success Rate 95%
Usually Responds Within an hour
Related Articles
How ugly scenes at beauty pageant ignited ancient Asian rivalries
03 Nov 2024  |  www.thetimes.com  |  English  |  Beauty Pageant
The beauty pageant scene in Asia has become a battleground for ancient rivalries, as tensions flared during the Miss Grand International competition. The Myanmar team accused the organizers of unfair practices, leading to a heated exchange with Nawat, the founder of the pageant. The incident is part of a broader pattern of cultural and historical tensions between Thailand, Myanmar, and Cambodia, with past conflicts and territorial disputes adding fuel to the fire. Despite the pageant's theme of promoting love and peace, the event has highlighted deep-seated animosities and the potential for further conflict in the region.
Tags:
Beauty Pageant Asian Rivalries Cultural Tensions
Balanced
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Chris Taylor

Phnom Penh, Cambodia
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Chris Taylor is a journalist based in Phnom Penh, Cambodia, with a long-standing interest in China-Taiwan relations and in Thailand and Southeast Asian affairs in general.
Languages
Chinese (Mandarin)
Services
Feature Stories Content Writing Corporate Content
+6
Topics
Fact Checking
Usually Responds Within a few days
Related Articles
I was left with singed eyelashes & sores on my face after botched beauty treatment - it was more painful than childbirth
07 Dec 2024  |  The Sun  |  English  |  Botched Beauty Treatment
Holly Rose, a 38-year-old mother from Aberdeen, suffered severe injuries and permanent scarring after a botched beauty treatment at Laura Haig Aesthetics. The procedure, intended to tighten skin and boost collagen, resulted in excruciating pain and infection due to inadequate numbing and rushed execution. Holly settled out of court for £10,000 after suing the clinic. The incident highlights concerns over the lack of regulation in the beauty industry, allowing clinics to operate without meeting minimum standards.
Tags:
Botched Beauty Treatment Personal Injury
Interpretive
Factuality Scale

Angela Tufvesson

Hong Kong, Hong Kong
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I’m an Australian freelance journalist specialising in health, sustainability and lifestyle with 15 years’ experience in media. I’m based in Hong Kong working with clients in Australia and around the world.

My writing has been published in more than 70 print and digital publications in Hong Kong,...
Languages
English
Services
Feature Stories Content Writing Corporate Content
+3
Topics
Science & Environment Health & Fitness Climate Change
+1
Related Articles
Korean skincare faces a feminist revolution
10 Jun 2024  |  ReSolve GlobalHealth  |  English  |  Beauty Standards
In South Korea, a feminist movement is challenging traditional beauty standards, which are deeply rooted in a patriarchal society. Young women are increasingly rejecting societal pressures to conform to rigid beauty ideals, such as wearing makeup and undergoing cosmetic procedures. This shift is part of broader social changes, including the 'Escape the Corset' and '4B' movements, which advocate for independence from traditional gender roles. As a result, there is a decline in skincare sales among local women, who are opting for wellness products instead. The movement is gaining momentum, although existing power structures continue to resist change.
Tags:
Beauty Standards Feminism Social Change
Interpretive
Factuality Scale
Left
Political View

Claire Turrell

Singapore, Singapore
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Claire Turrell is a journalist based in Singapore, Singapore. 
Bylines | BBC, Insider, Nat Geo, The Guardian, The Smithsonian.
Specialises in travel, business, environment.

Fixer for film crews.
Languages
English
Services
Journalism
Topics
Travel
Jobs Completed 1
Usually Responds Within a few hours
Related Articles
A beauty mogul's guide to luxury self-care in Dubai
22 Jan 2025  |  BBC  |  English  |  Beauty Industry
Dubai has transformed into a luxury self-care hub, with beauty mogul Huda Kattan highlighting its offerings. Kattan, founder of Huda Beauty, shares her favorite self-care spots in Dubai, including Guerlain Spa, Talise Ottoman Spa, and Lucia Aesthetic Dermatology Clinic. She emphasizes the city's growing credibility in the beauty industry, with new openings like Dior's first spa and the Jumeirah Marsa Al Arab hotel. Kattan also enjoys Dubai's retail therapy, Arabic perfumes, and crystal shopping. The article underscores Dubai's blend of luxury, beauty, and self-care, attracting global attention.
Tags:
Beauty Industry Luxury Self-Care Dubai Lifestyle
Balanced
Factuality Scale

Salah Uddin

Islamabad, Pakistan
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Salah UdDin is a journalist based in Islamabad.
Languages
English
Services
News Gathering Feature Stories Content Writing
+3
Topics
War Reporter Fact Checking
Related Articles
Pakistani companies participate in Beautyworld Middle East trade exhibition
28 Oct 2024  |  arynews.tv  |  English  |  Beauty Industry
The 28th edition of Beautyworld Middle East commenced in Dubai, featuring over 1,900 exhibitors from 60 countries, including significant participation from Pakistan. Pakistani companies, under the Trade Development Authority of Pakistan, showcased their beauty and personal care products, marking a strategic move to promote these products globally. Ambassador Faisal Niaz Tirmizi praised the Pakistani exhibitors for their innovation and commitment to market expansion.
Tags:
Beauty Industry Trade Exhibition
Informative
Factuality Scale

Kyley Warren

Phoenix, United States of America
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Kyley Warren is writer & editor.
Languages
English
Services
Feature Stories Fact Checking
Topics
Entertainment & Celebrity Fact Checking
Related Articles
Kyle Richards' 24K Gold Peter Thomas Roth Eye Patches Are On Sale for Its Lowest Price at Amazon Right Now
06 May 2024  |  www.etonline.com  |  English  |  Beauty
Amazon's Summer Beauty Sale features significant discounts on beauty products, including the Peter Thomas Roth 24K Gold Hydra-Gel Eye Patches, popularized by Kyle Richards from The Real Housewives of Beverly Hills. These eye patches, known for their luxurious appearance and anti-aging benefits, are a favorite among several Housewives. Richards has shared her positive experience with the product on social media, emphasizing its effectiveness in reducing puffiness and fine lines.
Tags:
Beauty Celebrity Shopping
Interpretive
Factuality Scale

John Zarocostas

Genève, Switzerland
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John Zarocostas is an international correspondent and broadcaster based in Geneva, Switzerland, for English language Newspapers, Magazines, Television, and Radio, outlets in Europe and North America. In December, 2016 he was awarded by the Geneva Press Club the "Prix Nicolas Bouvier," for written ...
Languages
English
Services
Live Reporting Fact Checking
Topics
Current Affairs Fact Checking
Jobs Completed 12
Job Success Rate 92%
Related Articles
L’Oréal Top Filer of Trademark Applications in 2023
09 Mar 2024  |  ca.style.yahoo.com  |  English  |  Beauty Industry
In 2023, despite a global decline in international trademark applications, fashion and beauty companies like L’Oréal, which filed 199 applications, and Shiseido, with 103 applications, saw increases. Luxury brands such as Louis Vuitton Malletier and Rolex SA also registered more filings. However, brands like Guerlain and Prada S.A experienced declines. The World Intellectual Property Organization reported a 7% drop in overall applications, attributing the decrease to the adverse environment for innovation. The U.S. led in filings, followed by Germany and China.
Tags:
Beauty Industry Intellectual Property Trademark Filings
Factual
Factuality Scale

Zofia Zwieglinska

London, United Kingdom
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Zofia Zwieglinska is a fashion and sustainability journalist based in London, United Kingdom.
Languages
French
Services
Content Writing Fact Checking
Topics
Climate Change Fact Checking
Related Articles
How Sulwhasoo is blending heritage and innovation to reach US consumers
14 Nov 2024  |  www.glossy.co  |  English  |  Beauty Industry
Sulwhasoo is strategically evolving its brand to resonate with American consumers while maintaining its Korean heritage. The brand emphasizes the power of ginseng and innovative bio-conversion technology in its skincare products. By leveraging social media and partnering with creators, Sulwhasoo aims to build meaningful consumer relationships. The brand redefines luxury as quality execution and explores connections with wellness trends, including partnerships with Korean heritage grocers. Sulwhasoo's approach focuses on adapting to local cultures while preserving its global brand identity.
Tags:
Beauty Industry Brand Strategy Consumer Behavior
Balanced
Factuality Scale

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