Reach top Journalists who cover Advertising
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paydesk has 178 reporters who cover Advertising. Our journalists are already on location, all over the world, and ready to work at a moment's notice. Our top correspondents who cover Advertising are Nels Abbey and Mark Andrews. Use our journalist directory to find an Advertising member to work for you.
Journalists Who Cover Advertising
Nels Abbey
Nels Abbey is a journalist based in London, United Kingdom.
English
Feature Stories
Content Writing
Interview (Print / Radio / Podcast)
+2
Business
Finance
Current Affairs
+5
Jobs Completed 1
Related Articles
When a Heinz advert features racist stereotypes to sell pasta sauce, it’s vital to speak out. So I did
The article criticizes a Heinz advertisement for perpetuating racial stereotypes by omitting a Black father figure in a family setting, highlighting the historical and ongoing impact of such stereotypes on Black communities. The author, Nels Abbey, emphasizes the importance of challenging these narratives, especially during Black History Month, and acknowledges Heinz's apology while urging for more accurate representation in media. The piece underscores the need for advertising to reflect modern, multicultural Britain and calls for accountability in how Black families are portrayed.
Interpretive
Factuality Scale
Left
Political View
Mark Andrews
Mark Andrews is a journalist based in Shanghai, China. He writes extensively about the Chinese car industry and has also done test drive reviews for many magazines and newspapers around the world. In addition Mark Andrews writes articles about travel, food and drink, and various business ...
English
Feature Stories
Corporate Content
Interview (Print / Radio / Podcast)
+2
Business
Finance
Current Affairs
+6
Usually Responds Within a few hours
Related Articles
Mark Andrews: A pompous Charlie, end of the road for Luton, and what is Mick Miller doing in the new Jaguar advert?
The article criticizes former justice secretary Charlie Falconer for his comments on Shabana Mahmood's voting against the assisted dying bill, labeling his remarks as pompous. It discusses the closure of Stellantis' Vauxhall van plant in Luton, attributing it to government targets and economic challenges, while noting the government's lack of response. The piece also critiques Jaguar's new advertisement and rebranding efforts, comparing it unfavorably to past models. Additionally, it mentions changes to American Express credit card designs, highlighting a perceived trend of mindless rebranding.
Interpretive
Factuality Scale
Center-Right
Political View
Fernando Arce
I’m a freelance journalist in Toronto, Ontario. My main focuses are political, Indigenous and environmental news, and I’m also very interested in Latin American politics, which is a big chunk of the international news segment I cover. I’ve been writing for six years for various publications, ...
English
Spanish
Video Package (Web / Broadcast)
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
+12
Politics
Current Affairs
Technology
+2
Usually Responds Within a day
Related Articles
VIDEO: Halton’s own Chris Hadfield promotes eye care in new campaign
Chris Hadfield, the first Canadian to walk in space, is featured in a new ad campaign by Specsavers to promote eye health and the importance of early detection through Optical Coherence Tomography (OCT) scans. The campaign aims to raise awareness about preventable vision loss and encourage Canadians to prioritize eye exams. A survey commissioned by Specsavers highlights cost as a barrier to eye care, with many Canadians unaware of the preventability of vision loss. Specsavers offers OCT scans as part of standard eye exams at no additional cost, with a mission to provide affordable eye care to 1 million Canadians by 2025.
Informative
Factuality Scale
Olivia Atkins
Olivia Atkins is a freelance journalist based in London, United Kingdom. She tends to write mainly about advertising, creativity and new technology, having worked on news and feature stories for various online and print publications.
English
Spanish
Feature Stories
Content Writing
Research
+4
Technology
Arts & Books
Cultural
+2
Related Articles
Kevin the Carrot makes summer debut in Aldi Olympics ad
Aldi's new Olympics-themed ad featuring Kevin the Carrot marks the character's first summer appearance, achieving a high Star Rating of 4.7 from System1 and ranking in the top 8% of UK supermarket ads. This success highlights Aldi's effective use of a 'fluent device' in its advertising strategy, as noted by Jon Evans, Chief Customer Officer at System1.
Informative
Factuality Scale
Adnan Bhat
Adnan Bhat is a journalist based in New Delhi, India.
English
Hindi
Kashmiri
+1
Video Package (Web / Broadcast)
Interview (Video / Broadcast)
Documentaries
+5
Politics
Current Affairs
Sports
+5
Related Articles
Betting Apps Are Banned But Indians Are Still Losing Money This IPL Season
Despite a government ban on betting apps, illegal betting websites continue to operate in India, particularly during the IPL season. These platforms, such as Lotus365 and MagicWin India, use social media influencers to promote their services, circumventing legal restrictions by using mirror websites and Indian bank accounts for transactions. The Ministry of Electronics and IT and the Ministry of Information and Broadcasting have issued advisories against such activities, but enforcement remains challenging. The article highlights the ongoing issue of illegal betting and the challenges in regulating it effectively.
Balanced
Factuality Scale
Alexander Brand
Alexander Brand is a journalist based in Stellenbsoch, South Africa (near Cape Town). He currently works as a freelance writer and reporter for The South African (www.thesouthafrican.com). Before that, he spent three years at his community newspaper DieMatie (www.diematie.com).
Afrikaans
English
News Gathering
Feature Stories
Content Writing
+5
Politics
Current Affairs
Science & Environment
+12
Usually Responds Within an hour
Related Articles
Kantar’s Mzansi Consumer Barometer. Part 2
Kantar's Mzansi Consumer Barometer reveals that South Africans predominantly access the internet from home networks, with a significant shift towards mobile data usage during loadshedding. Social media platforms like WhatsApp, YouTube, and TikTok are seeing increased usage, with TikTok redefining entertainment by blending traditional media with social interaction. The study highlights the importance of offline advertising spaces, despite the growth in online platform usage. TikTok emerges as a powerful tool for brand engagement, driving consumer purchases and community influence. Brands are encouraged to create emotional connections and balance price with perceived value to succeed in the competitive market.
Balanced
Factuality Scale
Tina Charisma
Tina Charisma is a journalist based in London, United Kingdom.
Jobs Completed 3
Related Articles
Elon Musk Wants ‘Interesting and Entertaining’ Ads on X
Elon Musk, during an interview at the Cannes Lions Festival, emphasized his commitment to making advertising on X both interesting and entertaining, despite recent controversies with advertisers. Following a significant drop in ad revenue and advertiser suspensions due to content concerns, Musk reiterated his stance on free speech over censorship. He highlighted the importance of brand safety and the need for ads to be as engaging as user-generated content, leveraging AI for better ad targeting. X continues to face financial challenges, with a notable decline in revenue and a substantial net loss in early 2023.
Balanced
Factuality Scale
Center
Political View
David Chazan
David Chazan is a journalist.
Related Articles
Anger over advert that drapes the Eiffel Tower in a hijab
A clothing brand, Merrachi, has sparked controversy in France with an Instagram advert depicting the Eiffel Tower in a hijab, perceived as an anti-government statement. The advert has drawn criticism from media commentators and politicians, particularly from the National Rally, who view it as provocative. The incident highlights cultural and religious tensions in France, where secularism laws restrict religious symbols in public spaces. The growing market for Islamic clothing contrasts with France's strict secular policies.
Interpretive
Factuality Scale
Right
Political View
Melissa Daniels
Melissa Daniels is a journalist based in Los Angeles. She has extensive experience covering political campaigns, public policy and the judiciary — as well as feature reporting for arts and culture sections and business publications. She is available for freelance assignments as well as contract ...
English
Feature Stories
Content Writing
Research
+3
Business
Finance
Politics
+19
Related Articles
Why brands like Bonobos are increasingly tapping Reddit for advertising
Brands like Bonobos are increasingly using Reddit for advertising due to its unique community-driven environment, which offers opportunities for engagement and real product reviews. Reddit's ad revenue has significantly increased, with brands finding success by tapping into specific subreddits and leveraging user-generated content. The platform's transparency and user trust are crucial for effective advertising, requiring brands to adapt their strategies to fit Reddit's culture. Companies like Swap have experimented with Reddit ads, finding them cost-effective and beneficial for reaching niche audiences. Reddit's COO highlights the platform's growth in ad revenue and conversion rates, emphasizing its potential for brands seeking authentic user interactions.
Balanced
Factuality Scale
Lisa Gibbons
Lisa Gibbons is a journalist. A self starter, blockchain advocate with a love for creative writing. Lisa began writing about post-colonial identities in 2012 and has kept up her love for the written word. She is a keen writer in the Blockchain and Crypto space. Lisa enjoys research and ...
English
Feature Stories
Content Writing
Corporate Content
+6
Business
Technology
Investigative Reporting
+3
Jobs Completed 4
Related Articles
Can Web3 Adtech Solve the Paywall Problem That's Driving Readers Away?
The article discusses the challenges posed by digital paywalls in the online media landscape, highlighting how they can drive readers away and contribute to misinformation. It explores the potential of Web3 adtech, particularly through the lens of Alkimi's decentralized ad exchange, to offer a more transparent and efficient advertising ecosystem. By reducing costs and reclaiming budgets, blockchain technology could dismantle the walled gardens created by major platforms like Google and Meta, allowing for more equitable distribution of advertising revenue and improved user experiences. The article emphasizes the need for accessible, high-quality content and the role of innovative adtech solutions in achieving this goal.
Balanced
Factuality Scale
Mark Johnson
Mark Johnson is a business, finance, consumer and lifestyle journalist based in London, United Kingdom. He has worked for the BBC, Bloomberg TV, Dow Jones Newswires, Share Radio in the past and also currently produces a daily 2 minute video containing a market update, stock idea and big boss ...
French
Video Package (Web / Broadcast)
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
+7
Business
Fact Checking
Usually Responds Within a few minutes
Related Articles
Morin Oluwole joins board of Brandtech’s MOBKOI as Advisor
MOBKOI, a premium mobile advertising platform under the Brandtech Group, has appointed Morin Oluwole as a Board Advisor. With a 17-year tenure at Meta, Oluwole brings extensive experience in luxury brand marketing and digital transformation. Her role will focus on strategic consulting to support MOBKOI's new product offerings and global expansion, particularly in emerging markets. The collaboration aims to enhance MOBKOI's capabilities in delivering tailored solutions for luxury brands, leveraging Oluwole's expertise in digital strategy and generative AI.
Informative
Factuality Scale
David Kariuki
David Kariuki is a Journalist.
English
Kikuyu
Swahili
Audio package (Radio / Podcast)
News Gathering
Content Writing
+2
Politics
Sports
Health & Fitness
+3
Related Articles
Importance of ethical advertising in medical field
The article discusses the critical role of ethical advertising in the medical field, highlighting the Kenya Medical Practitioners and Dentists Council's efforts to address misleading advertisements, particularly in cosmetic surgery. It underscores the dangers of unethical advertising, which can lead to severe health consequences and undermine the medical profession's integrity. The piece also examines the challenges posed by social media and influencers in spreading misinformation. It references international practices, such as those in the UK and US, to emphasize the need for stringent regulations and transparency in medical advertising to protect patients and ensure informed decision-making.
Balanced
Factuality Scale
Nicola Kelly
Nicola Kelly has reported for BBC Radio 4's flagship 'From Our Own Correspondent' and World Service programmes 'Newshour', 'Newsday', 'World Update', 'World Business Report' and 'Focus on Africa'. Field report and produce mixed packages, interview, dispatches, live and pre-recorded two-ways. ...
English
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
Vox Pop
+8
Business
Politics
Current Affairs
+2
Usually Responds Within an hour
Related Articles
It’s 2024 And This Billboard Wants to Know: Why Are We Still Upset About Breastfeeding in Public?
Nala, a local intimates brand, has launched a groundbreaking billboard campaign in Melbourne featuring a breastfeeding mother to challenge societal norms and combat the stigma surrounding public breastfeeding. The campaign, titled 'Sorry To Offend You,' aims to normalize breastfeeding and challenge the sexualization of women's bodies in media. Australian mum Simone Holtznagel and her daughter Gia are central figures in the campaign, which has received widespread support from mothers on social media. Nala's Co-founder, Chloe De Winter, has drawn on her personal experiences to shape the campaign, emphasizing the importance of embracing and supporting all aspects of motherhood. The initiative seeks to inspire a more inclusive and supportive environment for mothers.
Interpretive
Factuality Scale
Sam Knights
Sam Knights is a journalist based in London, United Kingdom. He is the editor of This Is Not A Drill, which was published in 2019 by Penguin Books and includes essays by Vandana Shiva and Rowan Williams. He has been involved in climate activism and political organising for many years and has ...
English
Feature Stories
Content Writing
Research
+4
Politics
Current Affairs
Arts & Books
+4
Jobs Completed 2
Related Articles
Why we’re getting closer to solving the retail media Rubik’s Cube
The article discusses the evolving landscape of retail media, emphasizing the need for seamless integration of various media elements such as CTV and OOH to maximize brand investment returns. It highlights recent research by Co-op Media Network and Circana, which shows the impact of in-store media on consumer behavior and sales. The article also explores the integration of retail media with connected TV and digital OOH, citing examples from major retailers like Amazon, Boots, and Walmart. It underscores the importance of creative advertising strategies that leverage multiple media channels to enhance brand awareness and engagement.
Interpretive
Factuality Scale
Sanjay Kumar
Professional Experience: Working in Sai Media and Advertising Services & Associated with International Media for providing News & Contents. - Working since Jan.2016 to till this date in Jharkhand. Associated with short film making,research Worked with [ Freelancer ] LionBridge ...
Hindi
English
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
Documentaries
+6
Business
Finance
Politics
+15
Related Articles
Analysing digital ad campaigns during the silence period of the first phase of the Lok Sabha elections
The article examines the digital ad campaigns by political parties during the silence period of the first phase of the Lok Sabha elections, highlighting the extensive use of social media platforms like Google and Meta by the BJP and Congress. It reveals that despite the Election Commission's rules, both parties continued to run targeted ads, with the BJP showing a higher volume and more precise geotargeting. The analysis raises concerns about the effectiveness of the Model Code of Conduct in ensuring free and fair elections, noting a lack of preventive and punitive measures against such violations.
Balanced
Factuality Scale
Sarah Macdonald
Sarah MacDonald is a journalist based in Saskatoon, Canada.
Arabic
English
French
+1
Feature Stories
Content Writing
Corporate Content
+5
Business
Politics
Current Affairs
+12
Related Articles
Cryptoassets: Ban on broadcast advertisements
The Broadcast Committee of Advertising Practice (BCAP) has banned advertisements for certain cryptoassets from being broadcast to mainstream audiences. Previously regulated under a generic rule, the Financial Conduct Authority (FCA) now oversees the advertising of fungible and transferable cryptoassets, categorizing them as 'restricted mass market investments.' BCAP has introduced a new provision in the BCAP Code to maintain restrictions on these products, ensuring they are only advertised on specialized financial channels to audiences with relevant financial trading experience.
Informative
Factuality Scale
Faisal Mahmud
Faisal Mahmud is a journalist with over a decade of experience in working with three national English daily newspapers of Bangladesh—The Independent, Dhaka Tribune and The Business Standard. Before switching his career to professional journalism, Faisal worked in the IT industry for two years. He ...
Bengali
English
Feature Stories
Investigative Journalism
Interview (Print / Radio / Podcast)
+1
Business
Politics
Breaking News
+2
Jobs Completed 2
Related Articles
Coca-Cola ad in Bangladesh sparks backlash for ‘denying ties with Israel’
A Coca-Cola advertisement in Bangladesh has sparked significant backlash for attempting to distance the brand from Israel amid the ongoing Gaza conflict. The ad, which aired during a high-profile cricket match, has been criticized for its insensitivity and inaccuracies, particularly its claim that Palestine has a Coca-Cola factory. The controversy has led to a decline in Coca-Cola sales in Bangladesh and a rise in popularity for the local cola brand Mojo. Despite removing the ad from social media temporarily, Coca-Cola continues to face criticism and calls for a boycott.
Interpretive
Factuality Scale
Left
Political View
Lee Moran
Freelance writer; based between Bristol/Somerset, UK & Alicante, Spain. My stories, live blogs & photos regularly appear in international, national & regional publications. They include the New York Daily News, Daily Mail, Telegraph, Times, The Sun, Daily Star, Metro, Daily Mirror, The Herald,...
English
Spanish
Feature Stories
Content Writing
Corporate Content
+7
Fact Checking
Related Articles
The Best Holiday Ads Of 2024, Including One That Made Right-Wingers Furious
The 2024 holiday advertising season has sparked controversy, with Coca-Cola facing criticism for its AI-generated ad, 'The Holiday Magic is Coming,' which some have labeled as 'soulless.' British pharmacy chain Boots also encountered backlash, particularly from right-wing audiences, for featuring 'Bridgerton' star Adjoa Andoh as Mrs. Claus using gender-neutral pronouns. Despite these controversies, other holiday ads have been well-received for their heartwarming stories and celebrity appearances.
Balanced
Factuality Scale
Andrew Mueller
I'm an author, journalist and broadcaster based in London, specialising mostly in music, travel, politics and current affairs. I've written for most British newspapers, magazines all over the world, contributed to many radio and television outlets, and reported from more than 80 countries.
English
Feature Stories
Content Writing
Corporate Content
+6
Fact Checking
Related Articles
The FTC Takes Aim at Deceptive AI Claims
The Federal Trade Commission (FTC) has launched Operation AI Comply, targeting deceptive claims and uses of AI by companies. The FTC has filed complaints against five companies, including DoNotPay and Rytr, for misleading advertising and unfair practices. Some companies have settled, agreeing to pay fines and change their advertising practices. The FTC's actions highlight concerns about AI's potential to mislead consumers and the need for regulation. State attorneys general are also taking similar actions, emphasizing the importance of transparency and accuracy in AI products. More enforcement actions are expected as regulators focus on deceptive AI practices.
Balanced
Factuality Scale
Mike Reynolds
Able to provide - Fixing, Live Radio, Print, Radio Newsgathering, Radio Packages and some TV. BBC credits include Diana Ross & The Best of Jazz (as co-writer/co-producer): The Capitol Records Story and Superstar: The Karen Carpenter Story (as creator/writer/producer/host); and several BBC live ...
English
Feature Stories
Content Writing
Corporate Content
+5
Fact Checking
Related Articles
NBCU sets Olympic ad sales mark with more than $1.25B from Paris Summer Games
NBCUniversal Media has set a new Olympic ad sales record for the Paris Summer Games, surpassing its previous $1.25 billion mark from the Tokyo Games. The company is projected to reach $1.4 billion in ad sales, driven by strong linear and streaming viewership. A significant portion of the growth comes from first-time Olympic ad buyers, contributing $500 million. Digital platforms, particularly Peacock, have played a crucial role in this surge, with streaming minutes surpassing previous Olympics. NBCU's dual prime-time strategy, offering extensive live coverage, has significantly increased viewership, with 33.8 million viewers on average. The company is also leveraging a private ad marketplace with The Trade Desk to maximize ad revenue.
Informative
Factuality Scale
Tim Rowell
Tim Rowell is a journalist based in London, United Kingdom.
Related Articles
Could retail media offer news publishing a path forward?
The article explores the potential integration of news publishing into retail media environments, driven by the growth of online shopping and the unique benefits of retail media networks. It highlights the opportunity for news publishers to extend their value into retail spaces, enhancing the shopping experience with timely news updates. However, challenges such as network fragmentation and privacy concerns are noted. The article speculates on the future of news publishing and retail media, considering whether they will thrive together or independently.
Balanced
Factuality Scale
Tuhin Sarwar
Tuhin Sarwar, Bangladeshi Author & Journalist | Human Rights & Social Justice Advocate Experienced journalist and author specializing in human rights, the Rohingya crisis, and child labor. Editor of Article Inside and The Today. My work has been published in renowned international outlets like ...
English
Content Writing
Climate Change
Related Articles
Coca-Cola’s new ad in Bangladesh: Social media is buzzing
Coca-Cola's new advertisement in Bangladesh, which addresses misinformation about the company's association with Israel, has sparked criticism amid the ongoing Gaza war. The ad features a shopkeeper clarifying to a customer that Coca-Cola is not linked to Israel, highlighting its global presence. Since the beginning of Israel's offensive on the Gaza Strip in October 2023, Coca-Cola and other companies have faced declining sales in Muslim-majority countries due to consumer boycotts.
Balanced
Factuality Scale
Left
Political View
Pedro Sousa
Pedro Sousa is a journalist based in Porto, Portugal.
Related Articles
The Future of Retail Media
The article discusses the shift from third-party cookies to retail media as a response to increasing data privacy concerns. Retail media is emerging as a viable alternative, allowing brands to focus on first-party data and advanced data analysis to create detailed audience segments. The integration of machine learning and AI enables brands to develop highly segmented user profiles. The future of retail media may include technologies like facial recognition and virtual assistants to enhance personalized shopping experiences. The strategy is evolving, offering numerous opportunities and challenges as more brands and retailers adopt it.
Balanced
Factuality Scale
Rachael Taylor
Rachael Taylor is a jewellery and watch journalist based in London, United Kingdom.
English
Interview (Video / Broadcast)
Feature Stories
Content Writing
+3
Business
Cultural
Fact Checking
Jobs Completed 1
Related Articles
Lab-grown diamonds come under the spotlight
The article discusses the scrutiny faced by lab-grown diamond brands like Lark & Berry and Idyl from the Advertising Standards Authority (ASA) and the Natural Diamond Council (NDC) over the terminology used in their marketing. The ASA has enforced guidelines requiring clear labeling of lab-grown diamonds, leading to changes in branding strategies. The NDC has been actively filing complaints to ensure compliance, with a notable case against Skydiamond for misleading advertising. The City of Hull Trading Standards is also involved in ensuring transparency in diamond sales, highlighting a broader industry push for clarity in distinguishing lab-grown from natural diamonds.
Balanced
Factuality Scale
Zofia Zwieglinska
Zofia Zwieglinska is a fashion and sustainability journalist based in London, United Kingdom.
French
Content Writing
Fact Checking
Climate Change
Fact Checking
Related Articles
Ulta Beauty expands retail media network, welcomes non-beauty advertisers
Ulta Beauty is expanding its retail media network to include non-beauty advertisers, partnering with Rokt to enhance consumer experiences through AI-driven ad placements. This move aims to provide Ulta with a competitive edge in the retail media space, similar to initiatives by Target and Sephora. Despite a slight increase in net sales, Ulta has revised its full-year outlook due to lower-than-expected performance, attributing challenges to market conditions and increased competition. The company is focusing on new brand partnerships, loyalty program expansion, and personalized promotions to drive growth, particularly among diverse demographic groups.
Informative
Factuality Scale