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Dior
paydesk has 62 reporters who cover Dior. Our journalists are already on location, all over the world, and ready to work at a moment's notice. Our top correspondents who cover Dior are Esperanza Balaguer and Gavin Blair. Use our journalist directory to find an Dior member to work for you.
Journalists Who Cover Dior
Esperanza Balaguer
Esperanza Balaguer is a journalist from Spain based in New York, United States of America. I work as a freelance reporter writing in Spanish about politics, economy, culture and social movements. I arrived to NYC last September to cover the presidential campaign and the elections. I still write ...
Spanish
Feature Stories
Investigative Journalism
Interview (Print / Radio / Podcast)
+1
War Reporter
Fact Checking
Related Articles
Why it doesn't make sense to compare Vigo's Christmas lights with New York's
24 Dec 2023
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elpais.com
|
Spanish
| Cultural Events
The article discusses the annual tradition of extravagant Christmas lights in Vigo, Spain, and the city's mayor, Abel Caballero, humorously claiming superiority over New York's decorations. It highlights the differences in funding, with New York's lights being privately financed by businesses and organizations, while Vigo's are publicly funded. The piece contrasts the two cities' approaches to Christmas decorations, noting the absence of taxpayer funding in New York and the extensive private investment that shapes the city's festive appearance. It also touches on the environmental impact and energy consumption of such decorations.
Informative


Factuality Scale
Gavin Blair
Top Rated
Experienced Japan-based journalist, work in print, radio and TV. Have reported on a wide range of topics for media around the world.
English
Japanese
Interview (Video / Broadcast)
Feature Stories
Corporate Content
+7
Fact Checking
Jobs Completed 7
Job Success Rate 100%
Usually Responds Within a day
Related Articles
South Korean election: opposition parties set for landslide victory
04 Oct 2023
|
www.thetimes.com
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English
| Political Crisis
The opposition parties in South Korea are poised for a landslide victory in the national assembly elections, potentially securing a two-thirds majority to block President Yoon Suk-yeol's legislative agenda. Rising living costs and a series of missteps, including a controversial remark about the price of spring onions and a scandal involving a luxury Dior handbag given to the first lady, have damaged Yoon's approval ratings. The election has seen high voter turnout, with early voting participation reaching record levels.
Balanced


Factuality Scale
Center-Left


Political View
Ilaria Casati
Ilaria Casati is a journalist based in Paris, France.
English
French
Italian
Feature Stories
Content Writing
Corporate Content
+2
Entertainment & Celebrity
Food & Drink
Fact Checking
Jobs Completed 1
Related Articles

When the Stars Influence Fashion
01 Oct 2023
|
www.elle.fr
|
French
| Luxury Brands
The article explores the influence of esotericism and mysticism on the fashion industry, highlighting how designers like Alexandre Mattiussi, Christian Dior, Gabrielle Chanel, and contemporary figures such as Alessandro Michele and Marine Serre incorporate spiritual and mystical elements into their work. It discusses the historical and ongoing impact of these beliefs on luxury brands like Louis Vuitton, Christian Dior, Chanel, and Gucci, and how this trend is reflected in modern practices such as yoga and meditation promoted by brands like Chloé, Stella McCartney, and Grace Wales Bonner. The narrative underscores a broader cultural shift towards seeking deeper, metaphysical experiences in response to the perceived emptiness of contemporary society.
Balanced


Factuality Scale
Rob Chilton
Rob Chilton is a journalist, broadcaster and voiceover artist with more than 25 years’ experience in New York, London and Dubai. He is currently based in Dubai, United Arab Emirates.
English
Interview (Video / Broadcast)
News Gathering
Feature Stories
+6
Arts & Books
Film & Theatre
Entertainment & Celebrity
+5
Jobs Completed 1
Related Articles

Amer Mohamad: Take the Shot
01 Oct 2023
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Arabian Business
|
English
| Creative Process
Amer Mohamad, a Syrian-born fashion photographer now based in the UAE, has made a significant impact on the local photography scene with his edgy and provocative style. Despite not having formal training in photography, his background in architecture informs his creative process. Mohamad has worked on major campaigns for luxury brands like Dior, Chanel, Guerlain, Cartier, and Piaget. He emphasizes the importance of balancing work and life to avoid creative burnout and draws inspiration from various sources, including American photographer Tony Duran and other artists.
Interpretive


Factuality Scale
Katy Dartford
I'm a multimedia journalist and travel writer based between Lyon and Chamonix. **** I'm all about adventure sports, mountains, and the great outdoors. But I'm also into arts, culture, wine.
English
Video Package (Web / Broadcast)
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
+11
Politics
Current Affairs
Arts & Books
+12
Jobs Completed 41
Job Success Rate 90%
Usually Responds Within a day
Related Articles

Diwali inspiration: How India's festival of lights can brighten European luxury brand fortunes
05 Nov 2023
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www.euronews.com
|
English
| Consumer Trends
Diwali, a major Hindu festival, presents a significant opportunity for European luxury brands like Jimmy Choo, Swarovski, and Gucci, which have launched limited edition ranges to cater to the growing high-spending Indian market. Despite a recent slowdown in luxury goods sales, particularly for LVMH, the Indian market shows a strong demand for luxury items, driven by an expanding middle class and improved financial situations. Capitalizing on culturally inspired collections tailored to Indian tastes, especially during festivals like Diwali, is seen as a strategic move for luxury brands aiming to tap into this lucrative market.
Informative


Factuality Scale
Florence De Changy
Florence de Changy is a journalist based in Hong Kong since 2007 who works mostly in French and English. She is the correspondent for French daily Le Monde and the French National Radio, Radio France, as well as RFI (Radio France International). She also does TV itws, with F24, TV5, Deutsche Welle....
English
French
Video Package (Web / Broadcast)
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
+10
Politics
Technology
Science & Environment
+8
Jobs Completed 6
Usually Responds Within a day
Related Articles

Jeffrey Ngai's Rose-Colored Life, Hong Kong Star in Love with Paris
20 Nov 2023
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www.lemonde.fr
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French
| Music
Jeffrey Ngai, a rising star from Hong Kong, is celebrated for his recent music video 'Before Sunset,' filmed in iconic Paris locations. Known for his charming persona and stylish fashion choices, Ngai has captivated fans and secured numerous endorsements. His role in the TV series 'I Swim' significantly boosted his popularity. The article highlights his impact on promoting French tourism and his participation in Pharrell Williams' Louis Vuitton fashion show.
Balanced


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Pj Gach
PJ Gach is a journalist based in New York, United States of America. PJ creates editorial and commerce pieces. She covers watches, fashion, and lifestyle topics. Her bylines have appeared in Yahoo, Time, Today, and other top-tier publications.
English
Feature Stories
Content Writing
Research
+2
Food & Drink
Fact Checking
Usually Responds Within a few hours
Related Articles
Kim Jones Is Stepping Down From Dior Menswear
06 Oct 2023
|
thegrumpyfashionistapjgach.substack.com
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English
| Creative Director Changes
Kim Jones is stepping down as the creative director of Dior Homme after seven years, having been with the brand since 2018. His departure was announced on Instagram, with Jones expressing gratitude to his team and collaborators. Delphine Arnault, CEO of Christian Dior Couture, praised Jones for his talent and creativity. Before Dior, Jones was with Louis Vuitton and later joined Fendi. Speculation suggests Jonathan Anderson might succeed him at Dior. The article highlights the frequent changes in creative director roles within the fashion industry.
Balanced


Factuality Scale
Sam Kessler
Cutting to the chase: I'm a luxury lifestyle journalist specializing in watches. I'm the digital editor of Oracle Time, working across print and online, the watch guy for style blog Ape to Gentleman and until last year was running luxury platform Lux Worldwide. I can cover most aspects of the ...
English
Feature Stories
Content Writing
Corporate Content
+2
Fact Checking
Jobs Completed 11
Job Success Rate 100%
Related Articles

Grand Prix d’Horlogerie de Genève (GPHG) Results 2023
10 Nov 2023
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Oracle Time
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English
| Awards
The 2023 Grand Prix d’Horlogerie de Genève (GPHG) announced its winners, with Audemars Piguet's Code 11:59 Universelle RD#4 taking the top honor. Other notable winners include Voutilainen World Timer, Ulysse Nardin Freak One, and Christopher Ward C1 Bel Canto. The event highlighted the excellence and innovation in watchmaking, featuring brands like Petermann Bédat, Laurent Ferrier, Piaget, Dior Montres, Bovet 1822, Tudor, Bulgari, Raymond Weil, L’Epee 1839, Ferdinand Berthoud, Simon Brette, Maison Alcée, and Hautlence. Key individuals such as Gaël Petermann, Florian Bédat, Svend Andersen, and Vincent Calabrese were also mentioned.
Informative


Factuality Scale
Cibele Maciet
Cibele Maciet is a journalist based in Paris, France.
English
French
Portuguese
+1
Interview (Video / Broadcast)
Documentaries
Feature Stories
+8
Arts & Books
Film & Theatre
Entertainment & Celebrity
+6
Jobs Completed 1
Related Articles

Villa La Guettière: The New Exclusive Retreat of Hôtel du Cap-Eden-Roc
07 Mar 2025
|
Harper's Bazaar » Moda, beleza e estilo de vida em um só site
|
Portuguese
| Hospitality
Villa La Guettière, a newly restored luxury retreat in Cap d’Antibes, offers an exclusive experience with its historical charm and modern amenities. The villa features six suites, a guest house, a heated infinity pool, and a private cinema. Guests enjoy personalized services, including a concierge and private chef, with access to Hôtel du Cap-Eden-Roc's facilities. The villa's design, led by Luc Svetchine and Comtesse Bergit Gräfin Douglas, emphasizes natural materials. Additionally, Hôtel du Cap-Eden-Roc hosts the Dior Wellness Retreat, a four-day program focusing on holistic well-being.
Balanced


Factuality Scale
Beatriz Miranda
Independent journalist from Brazil. Over five years of experience in covering Brazil for English-language outlets. Particularly focused on the intersections of Brazilian music and social issues. Former music critic at Shfl.com
English
Portuguese
Spanish
+1
Journalism
Cultural
Jobs Completed 1
Usually Responds Within a few days
Related Articles

The luxury fashion industry celebrates Melania Trump's return (and her French stylist) to the White House
09 Nov 2024
|
www.elmundo.es
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Spanish
| US Presidential Elections
Melania Trump's return to the White House is celebrated by the luxury fashion industry, highlighting her impeccable style and influence on high-end brands. Her stylist, Herve Pierre Braillard, plays a significant role in her fashion choices, which are seen as a valuable asset to Donald Trump's image. The article contrasts Melania's traditional role as First Lady with Ivanka Trump's modernized image, emphasizing their impact on the Trump family's public perception.
Interpretive


Factuality Scale
Right


Political View
Gabriella Morales Casas
Culture and soft news correspondent Live anchor, co-anchor and stand-in / TV or online commentator. Writer. Gabriella is a 44-year-old young journalist with a 30-year-old experience and crossover success in digital content, based in Mexico. Started in Sports as the youngest reporter at FIFA USA ...
English
Spanish
Documentaries
Content Writing
Interview (Print / Radio / Podcast)
+2
Arts & Books
Film & Theatre
Entertainment & Celebrity
+9
Usually Responds Within a month
Related Articles

Kendall Jenner: L'Oréal's First Influencer
18 Aug 2023
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www.informabtl.com
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Spanish
| Beauty Industry
L'Oréal Paris has chosen Kendall Jenner as its first influencer ambassador, a move that reflects the brand's values of empowerment, courage, independence, and digital life. Jenner, known for her modeling career and her role in the reality show 'Keeping up with the Kardashians', has a significant following among Gen Z, particularly women and non-binary individuals aged 25 to 30. She has been the face of several luxury and high-fashion brands and has launched her own tequila brand. Jenner's first campaign with L'Oréal Paris will be for the Infalible long-lasting lipstick line. Delphine Viguier-Hovasse, global president of L'Oréal Paris, praised Jenner as embodying the values of Gen-Z, owning her image, and inspiring self-esteem in others.
Raquel Nogueira
Raquel Nogueira is a journalist based in Madrid, Spain. I specialized in human rights, peace and security, and Middle East politics, though I'm a pretty versatile journalist.
Arabic
English
Spanish
Video Package (Web / Broadcast)
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
+10
Politics
Current Affairs
Technology
+6
Related Articles
The 'awakening of fashion' arrives at the Met Gala: this will be the ode to the 'sleeping beauties' that will flood its red carpet
09 Nov 2023
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www.elespanol.com
|
Spanish
| Met Gala
The Metropolitan Museum of Art in New York announced the theme for its spring exhibition, 'Sleeping Beauties: Reawakening Fashion,' to be showcased at the Met Gala. The exhibition will feature 'sleeping' and 'forgotten' dresses from the last 400 years, including fragile pieces that are too delicate to be worn again. It will combine historical classics with contemporary designers like Phillip Lim, Stella McCartney, and Conner Ives, alongside works from fashion titans such as Elsa Schiaparelli, Yves Saint Laurent, Christian Dior, and Hubert de Givenchy. Curator Andrew Bolton emphasizes fashion as an emotional art form, and the exhibition will use nature as a visual metaphor to explore themes of rebirth and renewal.
Karen Pereira
Karen Pereira is a journalist based in Madrid, Spain.
Related Articles

Oscars 2024 Red Carpet: Margot Robbie, Florence Pugh, Emma Stone among Best Dressed
10 Mar 2024
|
Times of India Blog
|
English
| Red Carpet Fashion
Margot Robbie, Florence Pugh, Emma Stone, and other celebrities dazzled on the Oscars 2024 red carpet with stunning fashion choices. Margot Robbie concluded her Barbie-themed fashion run in a black sequined Versace gown, while Florence Pugh wore a silver metallic jewelled dress from Del Core. Emma Stone appeared in a dramatic Louis Vuitton gown, and Ariana Grande brought drama with a pink Glinda-inspired gown. Other notable mentions include Ryan Gosling in a glittery Gucci suit, Zendaya in a sequin ensemble, and Billie Eilish in a schoolgirl-inspired Chanel outfit. The event highlighted the glamour and high fashion associated with the Oscars.
Opinionated


Factuality Scale
Allyson Portee
Allyson Portee is a journalist based in Beirut, Lebanon.
English
Spanish
Interview (Video / Broadcast)
Feature Stories
Content Writing
+3
Politics
Current Affairs
Entertainment & Celebrity
+3
Jobs Completed 15
Job Success Rate 94%
Usually Responds Within a day
Related Articles

Natalie Portman, Jennifer Garner and Anya Taylor-Joy Sit Front Row at Dior’s Runway Show in Paris
25 Sept 2024
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Yahoo Entertainment
|
English
| Women's Empowerment
Dior's Spring-Summer 2025 collection was unveiled at Paris Fashion Week with a unique runway show featuring competitive archer Sofia Ginevra Gianní. The event, attended by celebrities like Natalie Portman and Jennifer Garner, emphasized women's strength and empowerment, drawing inspiration from Christian Dior's 1951-52 collection. The collection, characterized by black and white leotard tops and sporty bomber jackets, highlighted themes of gender equality and inclusivity, resonating with the spirit of the upcoming Paris 2024 Olympic and Paralympic Games.
Balanced


Factuality Scale
Eric Randolph
Eric is deputy bureau chief for Agence France-Presse in Tehran, Iran. Regular live TV and radio skype interviews and phone-ins from Iran for France 24, Deutsche Welle, BBC and others.
French
Feature Stories
Corporate Content
Risk Analysis
+4
Business
Finance
Politics
+17
Jobs Completed 4
Usually Responds Within an hour
Related Articles
Party time for booming menswear in Paris
26 Jun 2023
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www.macaubusiness.com
|
English
| Menswear
Paris Fashion Week's latest menswear shows were flamboyant, featuring sunny colors, skin exposure, and military styles. Pharrell Williams debuted for Louis Vuitton with a golden carpet event and a performance by Jay-Z. Other brands like Kenzo and Ami also held notable events. Designers showcased a variety of styles, from Hermes' short shorts to Givenchy's sunny range and Dior's bright accessories. Contrasting the revealing trends, military-inspired outfits were also prominent, with Givenchy's Matthew Williams and Marine Serre incorporating such elements into their collections.
Informative


Factuality Scale
Raphael Rashid
Raphael Rashid is a freelance journalist based in Seoul, South Korea. Having pursued Korean Studies at an undergraduate (SOAS, University of London) and graduate (Korea University) level, Raphael has a solid understanding about Korea, inter-Korean relations, and the Korean language. Raphael ...
English
French
Korean
News Gathering
Feature Stories
Content Writing
+5
Politics
Current Affairs
Technology
+7
Jobs Completed 2
Usually Responds Within a day
Related Articles

The first lady and the Dior bag: the scandal shaking up South Korean politics
27 Jan 2024
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www.taipeitimes.com
|
English
| Political Scandal
South Korea's first lady, Kim Keon Hee, is at the center of a political scandal involving the alleged acceptance of a Dior handbag from Korean-American pastor Choi Jae-young. The incident, which was secretly filmed and released by the opposition-leaning news site Voice of Seoul, has caused turmoil within the conservative government led by President Yoon Suk Yeol. The scandal emerges ahead of the national assembly elections, with both major political parties struggling for public favor. Kim Keon Hee has faced previous controversies, and the current situation has led to internal party disarray and public demand for an explanation from the president. The anti-corruption agency is investigating the case, and the ruling People Power party is experiencing tension over how to address the issue.
Informative


Factuality Scale
Neutral


Political View
Henry Samuel
Henry Samuel is a journalist based in Paris, France.
English
Feature Stories
Content Writing
Corporate Content
+6
Fact Checking
Related Articles

LVMH tycoon doubles down on sport after Olympics triumph
22 Oct 2024
|
www.afr.com
|
English
| Sports
Bernard Arnault, the wealthiest man in France and Europe, has significantly expanded LVMH into the world's largest luxury goods company since acquiring Christian Dior in 1984. LVMH's extensive portfolio includes renowned brands such as Louis Vuitton, Tiffany & Co, and Moët & Chandon, contributing to its market capitalisation of €318 billion. Arnault's strategic business acumen and competitive nature are highlighted as key factors in his success.
Balanced


Factuality Scale
Victoria Silva Sánchez
Victoria Silva Sánchez is a journalist based between Amman, Jordan and Cordoba, Spain. Her work focuses on international security, politics, economy, social and cultural issues in Jordan and the Middle East. I am also happy to undertake new assignments. If you want to cover issues in Andalousia, I ...
Arabic
English
French
+1
Feature Stories
Content Writing
Corporate Content
+6
Business
Politics
Current Affairs
+20
Usually Responds Within a few days
Related Articles

Vol. 3: Jul and the rise of French rap
01 Oct 2023
|
altarab.substack.com
|
French
| Jul
Jul, a prominent figure in French rap, has significantly influenced the genre, particularly in Marseille. Born Julien Mari, he rose from a working-class background to become the best-selling rapper in French history. His music, characterized by a blend of autotune-filtered rap and various musical styles, resonates with the daily lives and struggles of Marseille's residents. Despite criticism for his use of autotune and perceived lack of sophistication, Jul's authenticity and connection to his roots have garnered him a massive following. His label, D'Or et De Platine, and collaborations with other artists have further solidified his impact on French rap. Jul's influence extends beyond music, contributing to Marseille's cultural identity and even partnering with Olympique de Marseille.
Balanced


Factuality Scale
Rachael Taylor
Rachael Taylor is a jewellery and watch journalist based in London, United Kingdom.
English
Interview (Video / Broadcast)
Feature Stories
Content Writing
+3
Business
Cultural
Fact Checking
Jobs Completed 1
Related Articles

Jewel of the Month: Dior's Diorama Foret Enchantée Necklace
10 Sept 2024
|
Katerina Perez
|
English
| Fashion
The Diorama Forêt Enchantée Necklace, part of Dior's Diorama & Diorigami High Jewellery Collection, is celebrated for its exquisite craftsmanship and enchanting design, inspired by nature and childhood tales. Featuring a 16.16-carat Colombian emerald and intricate chrysoprase animal carvings, the necklace embodies a blend of storytelling and artistry. Creative Director Victoire de Castellane drew inspiration from Dior's historical motifs, creating a nostalgic yet innovative piece. The collection, showcased at Paris Haute Couture Week, highlights Dior's commitment to detailed craftsmanship and artistic experimentation.
Interpretive


Factuality Scale
Ryan Thompson
I am a versatile correspondent who has worked with global media brands for over five years. My reporting is engaging, concise, and always thought-provoking. I have a comprehensive grasp of international politics, business and finance which I cover from across Europe for North American TV ...
English
French
Video Package (Web / Broadcast)
News Gathering
Feature Stories
+5
Business
Finance
Current Affairs
+8
Usually Responds Seldom
Related Articles

Men’s French Fashion Style: How To Dress Like A Parisian
05 Aug 2024
|
Men's Flair
|
English
| Parisian Style
Parisian men's fashion is characterized by understated elegance, focusing on quality essentials and statement pieces. The style emphasizes a tight color palette, slim silhouettes, and a blend of vintage and luxury elements. Key fashion brands like AMI, A.P.C, and Officine Generale are noted for their high-quality denim and outerwear. Footwear is a crucial aspect, with Parisians investing in quality shoes from brands like JM Weston and Maison Corthay. The article highlights the importance of tailored clothing, mixing casual and formal elements, and investing in timeless pieces like leather and suede jackets.
Balanced


Factuality Scale
Kim Willsher
Kim Willsher is an award winning journalist based in Paris, France, writing for The Guardian, The Observer and the Los Angeles Times.
French
Interview (Video / Broadcast)
Feature Stories
Interview (Print / Radio / Podcast)
+2
Politics
Current Affairs
War Reporter
+1
Jobs Completed 1
Related Articles

Why the fashion world is filled with the fragrance of the Middle East
12 Mar 2024
|
Hyphen
|
English
| Exhibition
Luxurious Middle Eastern natural perfumes, particularly oud, are experiencing a global resurgence, with major fashion brands like Tom Ford and Christian Dior incorporating them into their products. The Institute du Monde Arabe in Paris is celebrating this trend with the 'Perfumes of the Orient' exhibition, which provides an immersive olfactory experience tracing the history of perfume from ancient times to the present. The exhibition, co-curated by Agnès Carayon, features traditional crafts, contemporary art, and aims to address negative stereotypes about the Islamic world. After Paris, the exhibition will move to Riyadh, Saudi Arabia.
Informative


Factuality Scale
Erin Zaleski
Erin Zaleski is a versatile journalist based in Paris specializing in France, travel, features, culture, human rights, politics, and international news. She covered the 2015 terror attacks in Paris, as well as politics, features, and entertainment. She has written for Newsweek, Agence France-Presse,...
French
Feature Stories
Content Writing
Corporate Content
+6
Business
Politics
Current Affairs
+6
Related Articles

Paris’s Most Scandalous Restaurant Reopens
01 Oct 2023
|
www.thedailybeast.com
|
English
| Gastronomy
Lapérouse, a historic Parisian restaurant known for its private dining rooms and storied past, has reopened after a four-month renovation. The restaurant, which has hosted literary and political luminaries since 1766, was revamped by Benjamin Patou with the help of Antoine Arnault from LVMH. The new menu, crafted by Michelin-starred chef Jean-Pierre Vigato, and desserts by Christophe Michalak, aim to restore its culinary prestige. The renovation maintains the restaurant's historical charm while adding modern luxuries like air conditioning. The reopening was celebrated with a lavish masked ball, attracting notable guests and celebrities.
Balanced


Factuality Scale
John Zarocostas
John Zarocostas is an international correspondent and broadcaster based in Geneva, Switzerland, for English language Newspapers, Magazines, Television, and Radio, outlets in Europe and North America. In December, 2016 he was awarded by the Geneva Press Club the "Prix Nicolas Bouvier," for written ...
English
Live Reporting
Fact Checking
Current Affairs
Fact Checking
Jobs Completed 12
Job Success Rate 92%
Related Articles

L’Oréal Top Filer of Trademark Applications in 2023
09 Mar 2024
|
ca.style.yahoo.com
|
English
| Beauty Industry
In 2023, despite a global decline in international trademark applications, fashion and beauty companies like L’Oréal, which filed 199 applications, and Shiseido, with 103 applications, saw increases. Luxury brands such as Louis Vuitton Malletier and Rolex SA also registered more filings. However, brands like Guerlain and Prada S.A experienced declines. The World Intellectual Property Organization reported a 7% drop in overall applications, attributing the decrease to the adverse environment for innovation. The U.S. led in filings, followed by Germany and China.
Factual


Factuality Scale
Zofia Zwieglinska
Zofia Zwieglinska is a fashion and sustainability journalist based in London, United Kingdom.
French
Content Writing
Fact Checking
Climate Change
Fact Checking
Related Articles

Google is pushing further into AR beauty
25 Oct 2023
|
Glossy
|
English
| Beauty Industry
Google Shopping, which launched in 2002, is seeing increased competition among fashion and beauty brands for sponsored suggestions. Google has faced antitrust fines and cases in the EU and US. The company has made shopping changes to streamline purchases and is moving away from its 'buy on Google' feature. Google's AR technology is gaining traction, with a 10% increase in shopper interaction with beauty products when AR is present. Google offers AR try-on for about 50 makeup brands and recently debuted AR hair-color try-on. Brands like L’Oréal Paris are enhancing the consumer experience with AR tech services. In the future, brands such as Splat and Revlon will also offer AR try-on, and foundation try-on is available for Clinique, Charlotte Tilbury, and Bobbi Brown products. Industry experts emphasize the importance of AR in the evolution of e-commerce and retail.
Informative


Factuality Scale