Reach top Journalists who write about Aramco
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Aramco
paydesk has 66 reporters who cover Aramco. Our journalists are already on location, all over the world, and ready to work at a moment's notice. Our top correspondents who cover Aramco are Victor Amadala and James Chater. Use our journalist directory to find an Aramco member to work for you.
Journalists Who Cover Aramco
Victor Amadala
Victor Amadala is an award winning business, agriculture and environment journalist with over 500 features in leading local and global publications As a development journalist, I identify problems and search for solutions - that is the only way a story can make sense....the 'so what journalism ...
English
Swahili
Feature Stories
Content Writing
Corporate Content
+5
Business
Fact Checking
Usually Responds Within a day
Related Articles
G-to-G oil plan saved Kenya's economy, says EPRA
The Energy and Petroleum Regulatory Authority of Kenya, represented by director general Daniel Kiptoo, has credited the government-to-government (G-to-G) oil plan with saving the Kenyan economy from sinking and softening the cost of living. The plan, involving Gulf oil firms such as Emirates National Oil, Abu Dhabi National Oil, and Saudi Aramco, has reduced exchange rate volatility and pressure on the Kenyan shilling by allowing local oil marketers to receive fuel on credit terms and sell it in shillings. Payments to suppliers are made in dollars collected over 180 days, managed by local banks like Kenya Commercial Bank. The plan has been criticized by some as selfish and short-sighted, but Kiptoo argues that its success is evidenced by neighboring countries like Uganda adopting similar strategies. The plan has delivered 42 cargos and paid 13 letters of credit worth $1.001 billion, with renegotiations leading to reduced freight and premium costs, which are expected to lower retail fuel prices.
Informative
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James Chater
British freelance journalist based in Taipei, Taiwan and MPhil Candidate in Modern Chinese Studies at Oxford University. My reporting from Taipei has been featured in The Guardian, New Statesman, The Spectator, The Taipei Times and Los Angeles Review of Books.
Chinese (Mandarin)
English
Interview (Video / Broadcast)
News Gathering
Feature Stories
+7
Business
Finance
Politics
+6
Usually Responds Within a day
Related Articles
Petrochemicals: a time of change and opportunity
The petrochemicals industry is experiencing a period of change and opportunity, with growth expected despite challenges such as geopolitical instability and stringent regulations. The industry is shifting towards sustainability, with major companies investing in recycling, bio-based plastics, and carbon capture technologies. New plants are being developed globally, particularly in China, the USA, and the Middle East, with companies like BASF, TotalEnergies, and ExxonMobil leading the way. The focus on sustainability is driven by regulatory pressures and consumer demand, with innovations in recycling and fossil-free energy being key strategies for reducing carbon footprints.
Balanced
Factuality Scale
Jitendra Choubey
Jitendra Choubey is Bangalore / New Delhi based Journalist. He writes on Environment, Climate Change, Natural hazard, Politics, Agriculture, Food, AgriBusiness, Agri-Technology and Science. He worked with magazine (Down To Earth) as well as daily newspaper (The New Indian Express) in India. He is ...
English
Hindi
Video Package (Web / Broadcast)
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
+14
Business
Politics
Current Affairs
+11
Jobs Completed 3
Usually Responds Within a day
Related Articles
Activists fear emphasis on gas exploration would undermine climate goals
Fossil fuels are the largest contributors to global climate change, yet oil and gas companies are heavily investing in new gas and oil exploration, undermining climate goals. The Global Oil and Gas Exit List (GOGEL) reveals significant capital spending on new reserves, with top companies like China National Petroleum Corporation, Aramco, and Shell leading the investments. Environmentalists express concerns over the potential conflict of interest with Sultan Ahmed Jaber, the upcoming COP28 president and CEO of ADNOC. The International Energy Agency's roadmap to net zero by 2050 is being overshadowed by these expansions, risking a catastrophic temperature rise. The article highlights the urgent need for a managed decline in fossil fuel production to meet the Paris Agreement targets.
Interpretive
Factuality Scale
Left
Political View
Megan Clement
Megan Clement is a journalist and editor specialising in gender, human rights, cities, international development and social policy. She also writes about Paris, where she has lived since 2015. Her reporting has appeared in The Guardian, The Sydney Morning Herald, Bloomberg, Al Jazeera, The New ...
English
French
Feature Stories
Content Writing
Corporate Content
+5
Politics
Current Affairs
Science & Environment
+10
Related Articles
The Bravest Women on the Planet
The article highlights the bravery of women worldwide, focusing on various issues such as the resistance against the hijab mandate in Iran, a high-profile rape trial in France, and the criticism of FIFA's partnership with Saudi Aramco due to human rights concerns. It also covers political developments in the US regarding abortion rights, Italy's legislation on surrogacy, and the Taliban's restrictions on Afghan women. The text underscores the ongoing struggles for women's and LGBTQIA+ rights, with significant attention to the actions and policies of governments and organizations.
Interpretive
Factuality Scale
Left
Political View
Paul Cochrane
Paul Cochrane is a freelance journalist based in Udine, Italy. He lived in Beirut, Lebanon from 2002 to 2019, and in KwaZulu-Natal, South Africa from 2019 until 2024. He has written for over 80 publications worldwide, covering financial crime, business, higher education and skills developments, ...
English
Documentaries
Feature Stories
Content Writing
+6
Business
Finance
Current Affairs
+3
Jobs Completed 3
Usually Responds Within a few days
Related Articles
Saudi Arabia’s digital dream: Silicon Valley for the Middle East
Saudi Arabia is investing heavily to become the digital hub of the Middle East, attracting global tech giants like Microsoft, Google, Oracle, Meta, and Apple. Under its Vision 2030 plan, the kingdom aims to diversify its economy by enhancing its ICT infrastructure. Challenges include the need for more data centers, the ongoing US-China tech war, and concerns over human rights and digital privacy. Despite these hurdles, significant investments are being made in cloud services, data centers, and smart city projects like Neom. The success of these ambitions will depend on economic viability and the ability to navigate geopolitical tensions.
Balanced
Factuality Scale
Center
Political View
Claudia De Meulemeester
Claudia De Meulemeester is a journalist based in London, United Kingdom. She has a background in radio, print and online publishing with a focus on financial news reporting.
Afrikaans
Dutch
English
+4
Interview (Video / Broadcast)
Feature Stories
Content Writing
+7
Business
Finance
Politics
+12
Usually Responds Within a few days
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In Brief: Another US youth climate case likely to go to trial; UK opposition’s green investment pledge under scrutiny
The youth climate case Juliana vs United States will proceed to trial after a federal judge in Oregon rejected the US government's dismissal attempt. The US Treasury and IRS proposed regulations for clean hydrogen production tax credits. The European Financial Reporting Advisory Group released draft guidance documents for consultation. France's SRI label revisions may lead to significant divestments. The UK Sustainable Investment and Finance Association urged the Labour party to maintain its green investment commitment. Norway's largest pension fund, KLP, divested from 12 companies over environmental and human rights concerns. Switzerland's youth social democrats proposed an inheritance tax to fund climate action.
Informative
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Left
Political View
Fred Dzakpata
Fred Dzakpata has over 15 years of experience as a journalist. He contributes to various media outlets both in Ghana and beyond. He has vast experience in radio, print and online reporting spanning the over 15 years of his career. He was formerly the Head of Business for Accra based ...
Akan
Albanian
Amharic
Audio package (Radio / Podcast)
Fact Checking
Current Affairs
Fact Checking
Related Articles
Oil down more than 1% as Saudi price cuts offset Mid
Oil prices fell by over 1% due to Saudi Arabia's sharp price cuts and increased OPEC output, despite rising geopolitical tensions in the Middle East. Brent crude and U.S. West Texas Intermediate crude futures both saw declines. Saudi Aramco's reduction of its February official selling price for Arab Light crude to Asia contributed to the bearish market sentiment. Geopolitical risks, including the Gaza conflict and attacks in the Red Sea, provided limited upward pressure on prices. OPEC's output rose in December, and U.S. oil drilling rigs increased slightly, with JPMorgan forecasting more additions in the Permian region.
Informative
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Taku Dzimwasha
Taku Dzimwasha is a journalist based in Cape Town, Western Cape, South Africa.
English
Shona
Video Package (Web / Broadcast)
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
+9
Business
Finance
Politics
+3
Related Articles
Mid-cap deals drive Saudi Arabia’s IPO boom as private issuers step up
Saudi Arabia's IPO market is experiencing a shift from government-led mega listings to a surge in mid-cap and private issuer IPOs. Over the past three years, the number of IPOs on the Tadawul has increased significantly, with 38 in 2022, 35 in 2023, and 31 in 2024 YTD. This trend is driven by strong local and international investor demand, with sectors like healthcare, fintech, and industrials seeing increased activity. The Capital Market Authority's efforts to boost mid-cap issuances have been pivotal, although deal volumes have decreased as state-privatisations decline. The market is expected to remain robust, with potential dual listings from foreign companies, particularly from China.
Informative
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Salim Essaid
Salim Essaid is an American TV/online presenter/producer specializing in technology, business, energy and innovation. From 2018 to 2020 he was the lead reporter on the Euronews feature program Inspire Middle East, covering topics ranging from culture & the arts to business & innovation in ...
Arabic
English
Video Package (Web / Broadcast)
Interview (Video / Broadcast)
Documentaries
+5
Business
Finance
Politics
+9
Jobs Completed 14
Job Success Rate 93%
Related Articles
Saudi Arabia may 'scale back some Vision 2030 projects and speed up others'
Saudi Arabia's Finance Minister Mohammed Al Jadaan announced that the kingdom will adapt its Vision 2030 projects in response to economic and geopolitical challenges, potentially downscaling or accelerating certain initiatives. The Vision 2030 programme aims to diversify the economy away from oil, support private-sector growth, and improve workforce participation. Despite some setbacks, such as the Neom project's reduced scope, 87% of the initiatives are on track. The minister emphasized the need for flexibility and strategic adjustments. The article also highlights global economic challenges discussed by Kristalina Georgieva of the IMF, including the impact of high interest rates and the need for economic reforms in developing countries.
Informative
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Nicholas Fearn
Nicholas Fearn is a journalist based in Neath, United Kingdom.
Jobs Completed 5
Related Articles
Oil Giant Aramco Drills Down on Saudi ICS Security
Aramco, Saudi Arabia's national oil company, is working to enhance cybersecurity for its industrial assets and infrastructure by partnering with cybersecurity firm Dragos to establish a training academy in Saudi Arabia. This initiative aligns with Saudi Arabia's Vision 2030 to advance its digital economy and follows a significant malware attack on Aramco a decade ago. Industry experts commend the move, emphasizing the importance of operational technology training and the benefits of industry collaboration in addressing cybersecurity challenges.
Jennifer Gnana
Jennifer Gnana is a multi-lingual journalist with experience in print and broadcast, currently based in Bahrain. She has extensive experience reporting on economic development in the Middle East, with a focus on GCC and Iran. Her specialty is feature writing and risk analysis. She is fluent in ...
Arabic
English
Hindi
+2
Feature Stories
Content Writing
Risk Analysis
+4
Business
Finance
Politics
+2
Related Articles
Saudi Aramco raises 2030 gas target as capex growth to slow on oil
Saudi Aramco has raised its target for natural gas production by more than 60% by 2030 while reducing its capital expenditure forecast for crude oil due to a directive to halt expansion of oil production capacity. The company plans to invest significantly in LNG projects and is in discussions with global partners. Aramco's capex will focus 60% on upstream, including gas, with evolving plans to allocate more towards new energies. Despite the shift, Aramco will continue to seek downstream investment opportunities internationally, particularly in Asia. The company is also advancing its renewable energy projects and aims to produce significant quantities of blue ammonia and hydrogen by 2030.
Informative
Factuality Scale
Matthew Green
Matthew Green is a journalist based in Islamabad, Pakistan.
English
Feature Stories
Content Writing
Corporate Content
+6
Fact Checking
Related Articles
Reuters, New York Times top list of fossil fuel industry’s media enablers
The article examines the deep ties between major media outlets and the fossil fuel industry, highlighting how organizations like Reuters, The New York Times, and Bloomberg create and promote content that benefits oil companies. It critiques the practice of native advertising and sponsored content, arguing that it undermines public trust and misleads readers about climate change. The piece also discusses the significant revenue these media companies earn from fossil fuel advertisements and the potential conflicts of interest that arise. The article calls for a reevaluation of media practices in the context of climate reporting, emphasizing the need for greater transparency and integrity.
Interpretive
Factuality Scale
Left
Political View
Francis Jorissen
Writer, freelance journalist, polyglot and traveler, specialized in international affairs and geopolitics. Very interested in Eastern Europe, Russia, the Middle-East, Iran, Palestina, and Israël. Mainly analyses. Own translation of my articles available.
Dutch
English
French
+1
News Gathering
Feature Stories
Content Writing
+6
Business
Finance
Politics
+2
Usually Responds Within an hour
Related Articles
3 Reasons Why Saudi Arabia is Not Participating in the Bombing of Yemen
Saudi Arabia has not joined the US-launched 'Operation Prosperity Guardian' and does not plan to bomb the Houthi in Yemen. The country is trying to consolidate a ceasefire with the Houthi to advance peace and support the 'Vision 2030' economic and social reforms. Saudi Arabia's recent rapprochement with Iran, facilitated by China, and a UN-led peace roadmap are significant developments. However, Houthi attacks on ships in the Bab al-Mandab strait complicate peace efforts. Additionally, Saudi public opinion strongly opposes normalization with Israel, and there is a perception of US double standards in its responses to regional conflicts.
Balanced
Factuality Scale
Center
Political View
Israr Khan
Israr Khan is a journalist based in Islamabad, Pakistan. He has more than 17-year experience in reporting and writing with Pakistan’s leading English language newspapers and international media and has enough skills in development sector research. Currently, Mr. Khan is working as an Economic and ...
English
Pashto
Urdu
Feature Stories
Content Writing
Corporate Content
+5
Business
Finance
Current Affairs
+8
Related Articles
LPG price up by Rs1.57/kg for this month
The caretaker government of Pakistan has increased the price of a domestic 11.8-kilogramme liquefied petroleum gas (LPG) cylinder by Rs18.52 for January 2024, as per a notification from the Oil and Gas Regulatory Authority (Ogra). The LPG price per kilogram has risen from Rs254.86 in December to Rs256.43 in January. The increase is attributed to a 1.6% rise in the Saudi Aramco-CP and a 0.86% decrease in the average dollar exchange rate. The new pricing will affect different cylinder sizes, with the price of a 45.4kg commercial cylinder increasing by Rs71.278. The producer price of LPG, assuming a composition of 40% propane and 60% butane, has been set at Rs177,644.20 per tonne, excluding the petroleum levy and general sales tax (GST). The marketing, distribution, and transportation margins have been set at Rs35,000 per tonne, with an 18% GST applied on these margins.
Factual
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Samindra Kunti
Multimedia sports/football journalist based in Leuven, Belgium. Write for Inside World Football in the UK, Remezcla in the US and Mail & Guardian in South Africa among others. Graduate from both Leuven Law School and Columbia University's Graduate School of Journalism.
Dutch
English
Feature Stories
Content Writing
Interview (Print / Radio / Podcast)
+1
Sports
Fact Checking
Usually Responds Within an hour
Related Articles
Saudi Arabia’s Sports Influence Detailed in New Report
Saudi Arabia is leveraging its substantial financial resources to expand its influence in global sports, particularly soccer, as detailed in a report by Play the Game. The country has secured over 900 sponsorship deals, with significant investments from its sovereign wealth fund. Key figures like Yasir Al-Rumayyan play pivotal roles in this strategy, which aims to enhance Saudi Arabia's global image and deflect attention from human rights issues. The report highlights FIFA's controversial decision to fast-track Saudi Arabia's bid for the 2034 World Cup, raising questions about the organization's motivations and the moral implications of such partnerships.
Interpretive
Factuality Scale
Center
Political View
Eva Levesque
Eva Levesque is a journalist and producer based in Abu Dhabi, United Arab Emirates.
English
French
Italian
+2
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
Documentaries
+10
Fact Checking
Jobs Completed 2
Related Articles
Saudi Arabia’s crude oil exports rise to 3-month high
Saudi Arabia's crude oil exports reached a three-month high in September, driven by a significant reduction in domestic oil consumption for power generation. The kingdom exported 5.75 million barrels per day, an increase from August, as it shifts towards using gas for power. However, declining demand from China, a key market, poses challenges, leading Saudi Aramco to cut official selling prices to Asia. Despite maintaining production under 9 million bpd in line with Opec+ cuts, the global oil market faces potential surpluses due to reduced Chinese consumption and increased non-Opec production.
Informative
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Lottie Limb
Lottie Limb is a digital reporter for Cambridgeshire Live, based in Cambridge. She has a strong interest in environmental issues, and has previously written features in a freelance capacity for euronews Living and Ecohustler.
English
Journalism
Current Affairs
Science & Environment
Arts & Books
+6
Jobs Completed 1
Related Articles
Oily Money Out: Greta Thunberg charged following arrest at London oil conference protest
Greta Thunberg was charged by British police after being arrested at a protest against the Energy Intelligence Forum in London. The event, formerly known as the Oil and Money conference, faced significant protests from climate activists, including Fossil Free London and Greenpeace. The conference, which gathers leaders from the oil, gas, and finance sectors, has been criticized for its 'business-as-usual' approach to fossil fuels. Activists celebrated the apparent withdrawal of Sultan Al Jaber, CEO of ADNOC, from the speaker lineup. The protests are part of a broader campaign to hold the oil industry accountable and push for climate action.
Interpretive
Factuality Scale
Left
Political View
Joe Lo
Joe Lo is a journalist based in London, United Kingdom who is available to cover any event in London but specialises in politics and football.
English
Feature Stories
Content Writing
Risk Analysis
+4
Business
Politics
Current Affairs
+2
Related Articles
Paris Has Fallen: Jim Skea
The article discusses the urgent need for legal action against oil companies for their role in climate change, particularly in the wake of Hurricane Helene's devastation in North Carolina. Richard Wiles from the Center for Climate Integrity argues for suing oil majors, emphasizing accountability for their emissions. The text criticizes conspiracy theories and stresses the importance of clear communication about climate targets. It highlights the role of organizations like World Weather Attribution in providing evidence for climate impacts and calls for a shift in narrative to hold major carbon emitters accountable. The article suggests that North Carolina's lawsuit could set a precedent for future climate-related legal actions.
Interpretive
Factuality Scale
Left
Political View
Margaret López
Margaret López is a journalist based in Caracas, Venezuela.
English
Spanish
Feature Stories
Content Writing
Research
+3
Business
Finance
Technology
+3
Related Articles
Pdvsa ranks 30th among the largest carbon emitters after the Paris Agreement
Pdvsa, the state-owned oil company of Venezuela, ranked 30th among the largest carbon emitters following the Paris Agreement, according to a report by Influence Map. The report highlights the significant contributions of major oil, gas, coal, and cement producers to global carbon emissions. Pdvsa's emissions from 2016 to 2022 amounted to 1,710 million tons of CO2, representing 0.61% of global emissions. The report also discusses the challenges Pdvsa faces with methane emissions due to decaying infrastructure and mentions ongoing negotiations with the European Union and companies like Repsol and Eni to address these issues.
Interpretive
Factuality Scale
Left
Political View
Campbell Macdiarmid
Freelance journalist interested in conflict and international law; the Middle East and Africa. Currently based in Iraqi Kurdistan covering ISIS conflict, IDP and refugee crisis, energy news. Bylines in Daily Telegraph, Foreign Policy, Al Jazeera, Maclean's magazine, National Post, The Daily Beast, ...
English
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
Vox Pop
+11
Business
Politics
Current Affairs
+1
Jobs Completed 24
Job Success Rate 100%
Usually Responds Within a day
Related Articles
The awkward handshake that sums up Saudi Arabia's lurch towards China
Top diplomats from Iran and Saudi Arabia met in Beijing to confirm the resumption of relations after a seven-year break, brokered by China. This marks a significant shift as Saudi Arabia moves away from its reliance on the US, seeking new security partners like China. The US has been disengaging from the Middle East, reducing its dependence on Saudi oil, and focusing on confronting China in the Asia-Pacific. Meanwhile, China is pursuing a more proactive foreign policy under President Xi Jinping, exemplified by brokering the Saudi-Iran reconciliation. Saudi Arabia's deepening ties with China reflect shifting oil markets and a strategic pivot towards securing its national interests in a multipolar world.
Balanced
Factuality Scale
Center
Political View
Geoffrey Ndege
Geoffrey Ndege is a journalist based in Nairobi, Kenya. He covers Science, Politics, Technology, Current Affairs, Opinion, Agriculture, Energy, Education, Entrepreneurship, Governance, International Emerging Issues, Society, and culture.
English
Swahili
Feature Stories
Content Writing
Corporate Content
+3
Business
Finance
Politics
+7
Usually Responds Within a day
Related Articles
Technology is Still the Most Profitable Sector Globally
Technology remains the most profitable sector globally, with Apple leading the way with nearly $100 billion in profits for 2023. Microsoft and Alphabet follow closely, making technology companies the top three profit earners in the U.S. The sector's dominance is also evident in other countries, with significant contributions from technology-related services in the UK and China. The article highlights the role of innovation in driving the success of tech companies and suggests that technology will continue to be a leading sector in terms of profitability, alongside energy, healthcare, and financial services.
Balanced
Factuality Scale
Brian Otieno
Brian Otieno is a freelance photojournalist and documentary photographer based in Nairobi, Kenya. He was raised in Kibera, where he documents the everyday realities of ordinary life through his photo project called KiberaStories, which started in 2013. His passion and commitment lie in capturing ...
English
Swahili
Photography
Fixing
Technology
Natural Disasters
Food & Drink
+3
Related Articles
Ann Njeri's family finally breaks silence as Sh17bn oil circus deepens
The family of businesswoman Ann Njeri Njoroge has defended her amidst controversy over the alleged theft of Sh17 billion worth of diesel. Her daughter, Sarah Wanjiku, refuted claims by the Kenya Ports Authority (KPA) that Njeri used forged documents, asserting that the rightful owners of the cargo forged her mother's papers. KPA officials, including Chairman Benjamin Tayari and Managing Director Captain William Ruto, dismissed Njeri's claims. Njeri resurfaced at the high court in Mombasa, alleging mistreatment by state officers. The dispute involves significant stakeholders, including Aramco Trading Fujairah and Galana Energies.
Balanced
Factuality Scale
Wasim Shahzad Qadri
I'm a Pakistan-based journalist / filmmaker who produces documentaries, travel videos and reports many Issues from across the Pakistan. My videos and stories have been published/on-aired in mainstream Pakistani media outlets and some international media like Wall Street Journal, Al Jazeera, VOA ...
English
News Gathering
Fact Checking
Breaking News
Fact Checking
Related Articles
Carbon Capture Revolution: Saudi Arabia Takes the Lead!
Saudi Arabia is poised to become a global leader in carbon capture, utilization, and storage (CCUS) technology, as highlighted by a report from the International Energy Forum. The Kingdom is advancing CCUS through initiatives like the Voluntary Carbon Market and the development of the world's largest carbon capture hub in Jubail by 2027. Saudi Aramco and the Ministry of Energy are key players in this project. The Greenhouse Gas Crediting and Offsetting Mechanism further demonstrates Saudi Arabia's commitment to environmental sustainability. The IEF report recommends a comprehensive regulatory framework, financial incentives, and increased public awareness to bolster CCUS deployment in the MENA region.
Factual
Factuality Scale
Salman Siddiqui
Salman Siddiqui is an experienced journalist based in Berlin, Germany. As an experienced English news/content editor, writer, and podcaster, he has over a decade of experience in the journalism industry. He lived and worked in various countries including Germany, Turkey, Cyprus, Qatar, Pakistan ...
English
Urdu
Hindi
Audio package (Radio / Podcast)
Interview (Video / Broadcast)
Vox Pop
+10
Politics
Current Affairs
Science & Environment
+16
Usually Responds Within an hour
Related Articles
$10b Saudi investment to arrive soon
Pakistan is actively engaging with Saudi Arabia for a potential $10 billion investment in the oil refining sector, with significant progress expected within a couple of months. Caretaker Federal Minister for Energy, Power and Petroleum Mohammad Ali emphasized the ongoing developments and dismissed any delays in Saudi Aramco's plans. The investment is part of a broader $21 billion initiative announced by Saudi Crown Prince Muhammad bin Salman in 2019. Additionally, the Pakistan Army's Green Pakistan Initiative aims to transform deserted land into fertile agricultural land, attracting foreign investment from the UAE and China. The conference also highlighted the need for structural reforms to address Pakistan's economic challenges.
Informative
Factuality Scale
Zofia Zwieglinska
Zofia Zwieglinska is a fashion and sustainability journalist based in London, United Kingdom.
French
Content Writing
Fact Checking
Climate Change
Fact Checking
Related Articles
How Puma turned the Las Vegas Grand Prix into a major brand moment
Puma has strategically leveraged the Las Vegas Grand Prix to enhance its brand presence, focusing on motorsport as a long-term commitment. The brand's new flagship store offers interactive experiences and exclusive products, aligning with its global marketing strategy. Puma's partnership with Scuderia Ferrari driver Charles Leclerc aims to connect with younger consumers. The brand is also reintroducing its Speedcat sneaker, which has gained popularity. Despite a slight decline in sales, Puma continues to expand its influence in motorsport and other sports through various sponsorships and partnerships.
Balanced
Factuality Scale