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Check FAQAbout Sarah
Sarah Hedley Hymers is a broadcast, print and web journalist based between Dubai, United Arab Emirates, and London, UK. Sarah hosts food and travel TV shows for the international channel Euronews; her latest show explored the lesser-known mountainous region of Aseer in Saudi Arabia. She is also a Destination Expert for the Telegraph covering Dubai, Oman and The Maldives. Her latest book, Lonely Planet's Dubai & Abu Dhabi guide, will be released in March 2024.
Feature Stories
Fact Checking
Fact Checking
Portfolio
The STA Podcast ft Kiran Haslam
Kiran Haslam, CMO of Saudi Arabia's Diriyah project, discusses the project's current visitor numbers and strategies to attract more tourists in the Saudi Tourism Authority Podcast. The Diriyah project, located in Riyadh, is a 14 square-kilometre heritage destination celebrating the birthplace of the Kingdom of Saudi Arabia. The podcast highlights Diriyah's transformation into a tourist destination, emphasizing its UNESCO World Heritage Site status, cultural landmarks, and seasonal events. Marketing efforts include advertising in prominent locations like London's Piccadilly Circus.
Look at the Hurtigruten Difference
Hurtigruten, a Norwegian cruise company with over 130 years of experience, offers unique travel experiences along Norway's coast. Known for its locally sourced Nordic cuisine and commitment to sustaining coastal communities, Hurtigruten provides various itineraries, including the Original Coastal Express, Svalbard Line, and North Cape Line. These voyages offer passengers the opportunity to explore Norway's stunning landscapes and wildlife, with onboard experiences such as lectures, hikes, and dining on regional produce. The company also offers Signature Voyages with premium amenities and services, enhancing the travel experience.
UK holidaymakers misinformed about...
British news outlets are providing conflicting reports about travel safety to Dubai amidst Middle East conflicts. The Independent claims the UAE is safe, while Mail Online suggests a mass exodus. Emirates has updated its flight cancellations to Jordan, Iran, Iraq, and Lebanon, advising travelers to check for updates. The airline is monitoring the situation closely.
Royal Caribbean Arabia launches first-ever Middle East cruise agent awards
Royal Caribbean Arabia hosted its inaugural Middle East cruise agent awards on the Oasis of the Seas, recognizing outstanding agents in categories such as Royal Rising Star, Royal Pinnacle, Royal Ambassador, and Middle East Sales Champion. The event, attended by Royal Caribbean's Senior Vice President Angie Stephen and Managing Director Mohamed Saeed, highlighted the importance of agents in the brand's success. The ceremony was part of a three-day itinerary featuring various cruise experiences and networking sessions, with plans for a subsequent event in 2025.
Travel Guide: 24 hours in Cannes, France
Cannes, a renowned French Riviera resort, offers a vibrant mix of luxury shopping, exquisite dining, and cultural exploration. Visitors can enjoy designer shopping, beach club dining, and exploring the charming Old Town. Notable dining spots include the newly opened Palme d’Or by Jean Imbert and Zuma Cannes. The Hôtel Martinez stands out as a luxurious accommodation option, offering Art Deco charm and a range of upscale amenities. The article provides a detailed itinerary for a perfect day in Cannes, highlighting key attractions and experiences.
Atlantis The Royal ranks in top 10 of world's 50 best hotels 2024
Atlantis The Royal in Dubai has been ranked ninth in The World’s 50 Best Hotels 2024, earning the Highest Climber Award after jumping 35 spots. The hotel is recognized for its luxury offerings and partnerships with brands like Dolce & Gabbana and Louis Vuitton. The World’s 50 Best Hotels list, compiled from votes by 600 experts, was announced at an awards ceremony in London. Capella Bangkok topped the list, with other notable entries including Passalacqua and Rosewood Hong Kong. The recognition reflects the commitment to excellence by Atlantis The Royal and its leadership under Kerzner International.
The STA Podcast ft Sandeep Walia
Sandeep Walia, COO of Marriott International, emphasizes Saudi Arabia's potential in the luxury travel market, describing it as a significant opportunity. Marriott has launched the St. Regis Red Sea Resort and the Ritz-Carlton Reserve, marking the first Ritz-Carlton Reserve in the Middle East. With 39 hotels open and 46 projects underway, Marriott aims to double its presence in Saudi Arabia, focusing on expansion and staff training, including introducing Saudi women to the international travel sector.
Hotel Review: Hilton London Metropole
The Hilton London Metropole offers a convenient and comfortable stay in central London, just 22 minutes from Heathrow Airport via the Heathrow Express. The hotel is praised for its proximity to Paddington Station, well-equipped rooms, and attentive service. Dining options include the Tyburn Kitchen and Bow Bar, with highlights such as the pork Tomahawk and the hotel's own 225 Gin. The hotel caters to both leisure and corporate travelers with facilities like a fitness center and business amenities, providing good value for money in a central location.
Malaysia Airlines signs partnership with Manchester United Football Club and reveals new seats
Malaysia Airlines has entered a multi-year partnership with Manchester United, aiming to leverage the football club's extensive fan base for brand recognition. The airline also introduced its new A330neo aircraft, featuring Business Class suites and ergonomic Economy Class seats, set for delivery in Q3 2024. The announcement comes as Malaysia Airlines reports its strongest financial performance in a decade and plans to launch flights to new destinations including Malé, Da Nang, and Chiang Mai.
Kuwait ranks among world's happiest countries
The World Happiness Report 2024 has been released, listing Finland as the happiest country for the seventh consecutive year. Kuwait is notably ranked 13th. The report evaluates countries based on GDP per capita, social support, healthy life expectancy, freedom, generosity, and perceptions of corruption. The rankings are derived from data collected by Gallup, the Oxford Wellbeing Research Centre, the UN Sustainable Development Solutions Network, and an editorial board, covering over 140 countries. Despite ongoing conflict, Israel is ranked fifth, with rankings based on a three-year average.
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