The article provides a comprehensive guide for business owners on managing finances, emphasizing the importance of monitoring key financial metrics such as cash flow, revenue, and profit. It highlights the significance of forecasting cash flow, tracking accounts payable and receivable, and using financial management software. The guide also stresses the need for compliance with financial regulations and offers resources available in Ireland, including advice from the Local Enterprise Office and financial support from Microfinance Ireland. Bank of Ireland's Business Startup Package is mentioned as a beneficial tool for new businesses.

The article by Olivia McGill outlines a comprehensive guide for SMEs to develop an effective sales and marketing strategy. It emphasizes the importance of understanding market preferences through thorough research, setting clear objectives using the SMART framework, and implementing a multi-channel marketing strategy that includes both traditional and digital methods. The guide highlights the use of various tools and platforms like Google Trends, SEMrush, and social media for targeted marketing. It also stresses the integration of marketing and sales efforts using CRM software and the importance of measuring and optimizing performance. Enterprise Ireland is mentioned as a resource for businesses seeking to enhance their digital marketing capabilities.

Businesses are urged to reduce their carbon footprint as part of the global shift towards a low-carbon economy. Key steps include calculating emissions, using renewable energy, opting for sustainable web hosting, and applying the three Rs of sustainability: reduce, reuse, and recycle. Companies should also choose sustainable suppliers by evaluating their environmental management systems and corporate social responsibility programs. Achieving sustainability is essential for meeting environmental standards and contributing to a circular economy.

Tarasis Enterprises, led by founder and CEO Mairead Mackle, emphasizes a people-first approach, focusing on innovation, social responsibility, and sustainable solutions in health, social care, housing, and renewables across Ireland. The company, which includes divisions like Tarasis Healthcare and Tarasis Renewables, aims to address social and environmental issues while maintaining a family business culture. Challenges such as funding and market competition are met with resilience and adaptability. The Tarasis Foundation supports community initiatives and female entrepreneurship. Future plans involve strategic growth in key sectors and continued social impact.

GreenFeet, co-founded by Lisa McKelvey and Trevor Parsons, offers a platform that simplifies and reduces the cost of calculating and managing businesses' carbon footprints. The platform provides real-time visibility into CO2 emissions and supports companies in implementing sustainability initiatives quickly and efficiently. GreenFeet aims to educate businesses on sustainability, making it accessible and less overwhelming. The company is privately funded and benefits from Ireland's supportive environment for entrepreneurs. GreenFeet's mission is to address the climate emergency by helping more companies become sustainable.

Sally Murphy, founder of Welltold, aims to help leaders tell their unique stories to improve engagement within and outside their organizations. Established in 2016, Welltold focuses on narrative as a tool for cultural change and leverages community partnerships. Murphy discusses the challenges of running a solo business, the importance of mental and physical well-being, and the need for better support for service-based businesses in Ireland. She emphasizes the value of community, financial literacy, and having systems in place. Murphy is also writing a book on storytelling for leaders, set to be published in early 2024.

April Rose Murphy’s Design Studio and Shop in Donegal is inspired by local heritage and sustained by community support. She emphasizes the importance of moving away from fast fashion and using natural resources. Challenges include adaptability and financial risks, but support from organizations like Údarás na Gaeltachta and Donegal Local Development Company has been crucial. Murphy highlights the significance of community, mentorship, and maintaining a vision. Future plans include collaborations and expanding into homewares, celebrating Irish culture and hygge.

Emylou Hurley, inspired by a trip to India, founded Organic Movement, a sustainable yoga wear company. Initially sourcing fairtrade organic cotton from India and Bali, she faced challenges during the pandemic and later relocated to Portugal. Despite the move, she chose to stay true to her values by supporting artisan groups rather than mass production. Hurley is now focused on creating her own products using natural dyes and aims to integrate her business with her passion for nature and creativity.

Thomas Cashman, director of Dublin-based Viridian Software, discusses his journey in the video game industry, emphasizing the importance of storytelling and creativity. Despite facing significant challenges, including financial constraints and a lack of local support, Cashman has managed to sustain his company through resilience and strategic pivots. He highlights the need for better support for game developers in Ireland and shares lessons learned from his experiences. Cashman remains optimistic about the future, aiming to secure funding for a new game project and expand Viridian Software's impact globally.

Siobhan and Paul Lawless, owners of Foods of Athenry, have successfully rebuilt their family business after a devastating fire, focusing on premium, gluten-free, and free-from products. The company stands out for its extensive range, in-house production, and award-winning taste. Despite challenges like the pandemic, Brexit, and the war in Ukraine, the business continues to innovate and expand. Siobhan emphasizes the importance of seeking help, learning continuously, and making thoughtful business decisions. Future plans include exploring private label opportunities and increasing exports.