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Check FAQAbout Juan
Juan Campos is a journalist based in Miami, United States of America.
Portfolio
Sustainable?
The article reflects on the 16th anniversary of the controversial free trade agreement in Costa Rica, highlighting the negative impacts on national sovereignty and environmental degradation. It criticizes the government's neoliberal policies and lack of effective environmental protection, particularly concerning the rich marine biodiversity in the Costa Rican Pacific. The text underscores the need for stronger environmental regulations and criticizes the current administration's commitment to market-driven policies at the expense of ecological and social well-being.
Juan Andrés Campos of LegalPlus joins IR as their Rising Star
Juan Andrés Campos has joined IR Global as their Rising Star, bringing his expertise in venture capital, private equity, and corporate law from LegalPlus. He is known for advising both national and international corporate groups, as well as technology and clean energy startups. Campos has led various financing structures and supports his team with corporate contracts and documents.
Optimized configuration for liquid crystal Stokes polarimeters in the presence of fast-axis orientation errors
An optimal configuration for Stokes polarimeters using liquid crystal variable retarders is proposed, minimizing sensitivity to fast-axis variations. The configuration maximizes the volume of a tetrahedron inscribed in the Poincare sphere, addressing additive and Poisson noise, with one vertex invariant to axis position changes. Numerical simulations show the configuration maintains the tetrahedron volume with high tolerance to fast-axis orientation errors, improving performance and robustness of liquid crystal polarimeters.
The 9 Tips to Build a Successful Brand on a Limited Budget
Offers nine practical tips for building a successful brand with a limited budget, emphasizing the importance of creativity, audience segmentation, social media engagement, and influencer marketing. Highlights the need for long-term planning and the value of customer reviews and interactions. Stresses that effective marketing does not require a large budget but rather a deep understanding of how to strategize and communicate effectively.
Are Social Networks for All Brands? Which Ones to Be On (and How)
The article discusses the importance of selecting the right social media platforms for brands based on their target audience and marketing objectives. It emphasizes the need for a detailed analysis of each platform's audience, content type, and alignment with brand goals. Tik Tok is highlighted as a powerful tool for reaching a young, engaged audience, while Instagram is recommended for visual industries. LinkedIn is ideal for professional networking, and Facebook remains versatile despite losing popularity among younger users. Twitter is praised for real-time updates, and YouTube is noted for long-form video content. The article advises focusing on quality content and community building over mere follower count, and leveraging analytics to refine social media strategies.
Are Social Networks for All Brands? Which Ones to Be On (and How)
The article discusses the importance of selecting the right social media platforms for brands based on their target audience and marketing objectives. It emphasizes the need for a detailed analysis of each platform's content type, audience, and alignment with brand goals. Tik Tok is highlighted for its potential to reach a young, engaged audience, while Instagram, LinkedIn, Facebook, Twitter, and YouTube are also discussed for their unique advantages. The article advises focusing on quality content and building a strong community rather than merely increasing follower count. It also underscores the importance of using analytics to monitor performance and adapt strategies accordingly.
Are Social Networks for All Brands? Which Ones to Be On (and How)
The article discusses the importance of selecting the right social media platforms for different brands, emphasizing that not all networks are suitable for every brand. It advises a thorough analysis of each platform's audience, content type, and alignment with marketing goals. Tik Tok is highlighted as a powerful tool for reaching a young, engaged audience, while Instagram, LinkedIn, Facebook, Twitter, and YouTube each have their unique strengths. The article stresses the importance of quality content and community building over mere follower count, and recommends leveraging analytics to optimize social media strategies.
Commoditization of Digital Marketing: Loss of Understanding of Brand Needs
Digital marketing is no longer optional for brands, as internet user numbers continue to rise, reaching 65% of the global population. The pandemic has solidified internet consumption habits, and brands must invest in online strategies with dynamic, personalized plans. The market is highly competitive, with a mix of service providers, and brands struggle to differentiate their offerings. Agencies need to focus on understanding client needs and customizing services. A good digital marketing strategy considers the customer journey and adds value at each stage. The article also highlights the importance of video marketing, conversational marketing, and the emerging metaverse, advising brands to anticipate and adapt to these trends.
Tracking the HMS Captain Ship through the Churches of London
The article recounts the author's nostalgic visit to London, where he donates copies of his book on the HMS Captain shipwreck to St. Paul's Cathedral and Westminster Abbey. The author reflects on the historical significance of the HMS Captain, which sank in 1870, and describes his interactions with the staff at both churches. The narrative includes details about the memorials dedicated to the ship and its crew, as well as the author's observations of the preparations for King Charles III's coronation.
The Seventh Full of Crabs 'Imagine...'
The article criticizes the Costa Rican government's new 'Reglamento de Evaluación, Control y Seguimiento Ambiental' (RECSA), arguing that it replaces a progressive environmental regulation with a regressive, economically driven one. It highlights the negative impacts of the new regulation on environmental sustainability and accuses the government and associated organizations of prioritizing economic growth over environmental protection. The text also criticizes the qualifications and actions of key figures involved in the regulation's implementation, suggesting a lack of transparency and technical expertise.
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