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Emma Löfgren is a senior digital news editor and public speaker based in southern Sweden. She is the editor of The Local, covering Sweden's news in English.
Portfolio
Mayor of Swedish island Gotland proposes tourist tax for summer visitors
The regional mayor of Gotland, Meit Fohlin, is advocating for a tourist tax to address the strain on local resources caused by the influx of summer visitors. Despite Sweden's current prohibition on such taxes, Fohlin suggests a system where taxes are paid to Gotland for the months tourists reside there, similar to practices in other regions. This proposal aims to support local industries and manage the impact of tourism on the island's infrastructure.
Solutions journalism course: finding solutions while putting out fires
Emma Löfgren, a senior digital news editor at The Local, emphasizes the role of journalism in helping people find their place in the world. She covers European news in English for foreign residents and is also involved in public speaking and mentoring.
Solidarity journalism: What it is and how to do it
Emma Löfgren, a senior digital news editor at The Local, advocates for solidarity journalism, which aims to help people find their place in the world through journalism. She engages in public speaking and mentoring to spread this concept.
Building a Future-Proof Newsroom: 5 Strategies You Neglect at Your Peril
Emma Löfgren, a senior digital news editor at The Local, emphasizes the importance of journalism in helping people find their place in the world. She covers European news in English for foreign residents and is also involved in public speaking and mentoring.
Engaged journalism: What it is and how to do it
Emma Löfgren, a senior digital news editor at The Local, emphasizes the role of journalism in helping people find their place in the world. She covers European news in English for foreign residents and is also involved in public speaking and mentoring.
Explanatory journalism: What it is and how to do it
Emma Löfgren, a senior digital news editor at The Local, emphasizes the role of journalism in helping people find their place in the world. She covers Europe’s news in English for foreign residents and is also involved in public speaking and mentoring.
The 2022 Report Card of the Podcast Industry
The podcast industry has seen steady growth rather than an explosive surge since its inception in the early 2000s. In 2022, competition between visual-audio and audio-focused content intensified. Major companies like Spotify, Twitter, and YouTube have made significant investments in the podcast space, with Spotify investing nearly $2 billion over the past three years. Podcast advertising revenue is expected to grow significantly in the coming years, with the U.S. market projected to reach $4 billion by 2024. The global podcast market, valued at $14 billion in 2022, is expected to grow to $150 billion by 2030. The number of podcast listeners is also on the rise, with projections indicating over 866 million listeners by 2027. Various companies and research organizations have highlighted the increasing popularity and investment in the podcast ecosystem, with notable investments in podcast production and technology companies. The article suggests that while the podcast format is evolving, it remains a unique and decentralized medium that continues to grow in both audience and economic potential.
Journalists' Use of TikTok: TikTok is Not Your Enemy
TikTok, despite its controversial reputation, is becoming an essential platform for journalists to reach younger audiences. The article discusses the rapid growth and influence of TikTok, highlighting its potential for viral content and its increasing adoption by major media organizations. While acknowledging security and privacy concerns, the text emphasizes the platform's unique ability to engage users and suggests that journalists should consider leveraging TikTok to stay relevant in the evolving media landscape.
Harry and Meghan's Media War
The article discusses the impact of the 'Harry & Meghan' documentary on the British Royal Family and its relationship with the media, particularly tabloid newspapers. It highlights the historical context of tabloid journalism in the UK, the aggressive tactics used by these media outlets, and the legal battles faced by Harry and Meghan. The documentary also addresses issues of racism and social media trolling against Meghan Markle. The article provides expert opinions and data to support its analysis.
Five Manageable Ways to Bring Solution Journalism to Your Newsroom
Solution journalism can be integrated into newsrooms without being daunting or impractical. The article provides five practical tips for making news content more solution-oriented, addressing the challenges of declining trust and interest in news. It emphasizes the importance of understanding what solution journalism entails, prioritizing tasks, segmenting time, incorporating solution elements into stories, and following up on successful topics. The piece highlights the benefits of solution journalism, including increased reader engagement and perceived content quality, and suggests that even resource-limited newsrooms can adopt these practices effectively.
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