LLYC has appointed Luis Cordero as the Senior Director of Deep Learning for LATAM, where he will enhance data-driven decision-making and technological infrastructure for clients. Cordero, with a strong background in leading firms like McCann and Publicis Groupe, will work from Mexico alongside key figures such as Federico Isuani and Daniel Fernandez Trejo. His appointment is seen as a significant step in advancing LLYC's data intelligence and marketing strategies.

Kreab Worldwide, a global strategic communication firm, has announced the opening of new offices in Portugal, Mozambique, and Angola in collaboration with JLM&A, a leading Portuguese strategic communication and public affairs company. Vítor Cunha and Maria João Soares will represent Kreab in Portugal, while José Manuel Pessanha will oversee operations in Angola and Mozambique. This partnership aims to enhance the services offered to clients by leveraging Kreab's global presence and JLM&A's local expertise.

Life expectancy in the Community of Madrid has increased to 84.5 years, according to the latest data from the National Institute of Statistics (INE), marking a 0.3-year rise from the previous year. This positions Madrid as one of the regions with the highest life expectancy in Spain, second only to Navarra. The region also saw a 2.2% decrease in mortality rates, primarily due to a reduction in cancer-related deaths. However, sexually transmitted diseases have risen by 7.9%, prompting health authorities to emphasize prevention and the use of contraceptives. Experts highlight the importance of a healthy lifestyle and Madrid's high-quality healthcare system as key factors in the increased life expectancy.

LLYC has inaugurated its new office model in Santo Domingo, emphasizing open, flexible spaces designed to foster collaboration and creativity. The new office, located in Corporativo 2010, features a data corridor for real-time insights and is intended to serve as a social hub for various events. The opening event was attended by notable figures from business, communication, marketing, politics, and culture. The new office model aligns with LLYC's commitment to technology and client value, driven by founder José Antonio Llorente.

Arenal, a Galician company specializing in beauty, health, and wellness products, has chosen Arnold Fullsix and Havas Market as strategic partners for its business strategy and digital activation. This partnership aims to enhance Arenal's business through a 'full commerce 360' model, focusing on creative and social media areas with an omnichannel approach. Havas Village celebrates this new success, with the selected agencies providing an integrated and efficient solution. The strategy for 2024 includes business strategy integration, brand content development, and social media management across various platforms.

Mariana Pedemonte has been appointed as the new vice president of the Association of Media Agencies. With a rich background in both media agencies and as an advertiser, including roles at GroupM Spain, Mindshare, El Corte Inglés, Coca-Cola, Johnson, Lilly, Mars, and Reckitt Benckiser, Pedemonte brings extensive experience to her new position. She emphasizes the importance of communication in business growth and the crucial role of media agencies in the economy. The Association of Media Agencies, which includes representatives from major media companies, aims to enhance the advertising sector through best practices.

Be Casa has selected Roman as its communication and public relations agency to develop a communication plan and content creation strategy aimed at positioning its brand and innovative flexible accommodation concept in Madrid. The initiative, led by Kike González from Roman's Brands&Influence team, aims to create a community of brand lovers and impact key audiences. Marino Laso, Senior Marketing Manager of Be Casa, expressed excitement about the partnership, emphasizing the alignment with their resident-focused philosophy.

BCW España has announced the appointment of Toni Roldán as a Senior Advisor to its Advisory Board. Roldán, a distinguished economist with extensive experience in various high-responsibility roles, including positions at Eurasia Group, the European Parliament, and the European Commission, will bring his multidisciplinary vision to the firm. His addition is expected to significantly enhance BCW España's capabilities in economics, sustainability, and public affairs. Francisco López, CEO of BCW España, expressed confidence that Roldán's expertise will provide valuable insights and opportunities for the company's clients.

Marian Marco, a partner at the communication consultancy Roman since March 2023, has been appointed as the new director of La Casa de Carlota, a design and branding studio known for its inclusive business model. Marco's appointment is part of Roman's strategy to increase synergies and meet growing client demand. La Casa de Carlota, acquired by Roman in 2022, has seen significant growth and is recognized for its unique designs. Marco will lead the studio into its next phase of growth and consolidation, supported by José María Batalla and Laura Murtra.

María Obispo has been appointed as the new Global Lead Culture & People at LLYC, aiming to enhance employee experience, corporate culture, and talent across the consultancy's offices. Reporting to Tiago Vidal, she brings extensive experience from her previous role in Talent Engagement, where she worked on communication strategies to attract new profiles and improve team commitment. With 13 years at LLYC, María's appointment reflects the company's commitment to professional growth. Both María and Tiago express confidence in the positive impact of her new role on the company's evolution.